КФУ. Карточка публикации. The Effectiveness of English Language Tools in Attracting Advertising Attention

КАЗАНСКИЙ
ФЕДЕРАЛЬНЫЙ УНИВЕРСИТЕТ

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THE EFFECTIVENESS OF ENGLISH LANGUAGE TOOLS IN ATTRACTING ADVERTISING ATTENTION

Форма представления

Статьи в зарубежных журналах и сборниках

Год публикации

2024

Язык

русский

Авторы, сотрудники КФУ

Гиниятуллина Алсу Юнисовна, автор

Библиографическое описание на языке оригинала

Nurgalieva L.A.The Effectiveness of English Language Tools in Attracting Advertising Attention / L.A. Nurgalieva, A.Y. Giniyatullina // Proceedings of the 3rd International Conference on Research in Applied Linguistics, Journal of Research in Applied Linguistics, 14(3), 2023. PP. 167-171

Аннотация

Proceedings of the 3rd International Conference on Research in Applied Linguistics, Journal of Research in Applied Linguistic

Ключевые слова

Advertising Attention; English Language; Social Media.

Название журнала

Proceedings of the 3rd International Conference on Research in Applied Linguistics, Journal of Research in Applied Linguistic

URL

https://rals.scu.ac.ir/data/rals/news/ICRAL_2023_Paper_No_33.pdf

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https://repository.kpfu.ru/?p_id=298127

Полная запись метаданных

Поле DC	Значение	Язык
dc.contributor.author	Гиниятуллина Алсу Юнисовна	ru_RU
dc.date.accessioned	2024-01-01T00:00:00Z	ru_RU
dc.date.available	2024-01-01T00:00:00Z	ru_RU
dc.date.issued	2024	ru_RU
dc.identifier.citation	Nurgalieva L.A.The Effectiveness of English Language Tools in Attracting Advertising Attention / L.A. Nurgalieva, A.Y. Giniyatullina // Proceedings of the 3rd International Conference on Research in Applied Linguistics, Journal of Research in Applied Linguistics, 14(3), 2023. PP. 167-171	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/?p_id=298127	ru_RU
dc.description.abstract	Proceedings of the 3rd International Conference on Research in Applied Linguistics, Journal of Research in Applied Linguistic	ru_RU
dc.description.abstract	The goal of this study is to determine the parallels and divergences between advertising texts by examining how well language tools work to draw readers' attention to contemporary English advertisements. This study's scientific novelty lies in its attempt to compare English advertising texts using linguistic and structural characteristics as a lens.	ru_RU
dc.language.iso	ru	ru_RU
dc.subject		ru_RU
dc.title	The Effectiveness of English Language Tools in Attracting Advertising Attention	ru_RU
dc.type	Статьи в зарубежных журналах и сборниках	ru_RU