KFU. Card publication. Strategic marketing analysis of Premium package products of JSCIB 'Tatfondbank'

KAZAN
FEDERAL UNIVERSITY

- RUS
- 中文
- ES

STRATEGIC MARKETING ANALYSIS OF PREMIUM PACKAGE PRODUCTS OF JSCIB 'TATFONDBANK'

Form of presentation

Articles in international journals and collections

Year of publication

2015

Authors, employees of KFU

Novenkova Aida Zufarovna, author

Authors, students KFU

Shakirzyanov Rinat Shagitovich, author

Bibliographic description in the original language

As part of working on performance evaluation and marketing strategy construction in the publication presented a current trend in the modern multifaceted banking sector of Private Banking (or VIP servicing facility) using the example of one of the major players in the market of Russian banking services JSCIB "Tatfondbank".

URL

http://www.ccsenet.org/journal/index.php/ass/article/view/48341

Please use this ID to quote from or refer to the card

https://repository.kpfu.ru/eng/?p_id=109535&p_lang=2

Full metadata record

Field DC	Value	Language
dc.contributor.author	Novenkova Aida Zufarovna	ru_RU
dc.contributor.author	Shakirzyanov Rinat Shagitovich	ru_RU
dc.date.accessioned	2015-01-01T00:00:00Z	ru_RU
dc.date.available	2015-01-01T00:00:00Z	ru_RU
dc.date.issued	2015	ru_RU
dc.identifier.citation	As part of working on performance evaluation and marketing strategy construction in the publication presented a current trend in the modern multifaceted banking sector of Private Banking (or VIP servicing facility) using the example of one of the major players in the market of Russian banking services JSCIB "Tatfondbank".	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/eng/?p_id=109535&p_lang=2	ru_RU
dc.language.iso	ru	ru_RU
dc.title	Strategic marketing analysis of Premium package products of JSCIB "Tatfondbank"	ru_RU
dc.type	Articles in international journals and collections	ru_RU