Form of presentation | Articles in international journals and collections |
Year of publication | 2015 |
Язык | русский |
|
Kalenskaya Natalya Valerevna, author
|
Bibliographic description in the original language |
Marketing strategy of higher education institutions
Authors of Document Kalenskaya, N.V.
Year the Document was Publish 2015
Source of the Document Mediterranean Journal of Social Sciences
6 (1S3), pp. 146-150 |
Annotation |
The article reveals the essence of the formation of the university's marketing strategy allows us to adapt to the requirements of the market. Also in the article shows the results of the analysis of motives in choosing profession and the university. Also allow conclusions to strengthen the power of the brand of the university for prospective students. |
Keywords |
Brand; Image of university; Marketing strategy; Of the university |
The name of the journal |
Mediterranean Journal of Social Sciences
|
Please use this ID to quote from or refer to the card |
https://repository.kpfu.ru/eng/?p_id=110594&p_lang=2 |
Full metadata record ![](https://shelly.kpfu.ru/pdf/picture/arrow_black_right.gif) |
Field DC |
Value |
Language |
dc.contributor.author |
Kalenskaya Natalya Valerevna |
ru_RU |
dc.date.accessioned |
2015-01-01T00:00:00Z |
ru_RU |
dc.date.available |
2015-01-01T00:00:00Z |
ru_RU |
dc.date.issued |
2015 |
ru_RU |
dc.identifier.citation |
Marketing strategy of higher education institutions
Authors of Document Kalenskaya, N.V.
Year the Document was Publish 2015
Source of the Document Mediterranean Journal of Social Sciences
6 (1S3), pp. 146-150 |
ru_RU |
dc.identifier.uri |
https://repository.kpfu.ru/eng/?p_id=110594&p_lang=2 |
ru_RU |
dc.description.abstract |
Mediterranean Journal of Social Sciences |
ru_RU |
dc.description.abstract |
The article reveals the essence of the formation of the university's marketing strategy allows us to adapt to the requirements of the market. Also in the article shows the results of the analysis of motives in choosing profession and the university. Also allow conclusions to strengthen the power of the brand of the university for prospective students. |
ru_RU |
dc.language.iso |
ru |
ru_RU |
dc.subject |
|
ru_RU |
dc.title |
Marketing strategy of higher education institutions
|
ru_RU |
dc.type |
Articles in international journals and collections |
ru_RU |
|