KFU. Card publication. Phenomenon of Mass Culture: Problems and Controversies

KAZAN
FEDERAL UNIVERSITY

- RUS
- 中文
- ES

PHENOMENON OF MASS CULTURE: PROBLEMS AND CONTROVERSIES

Form of presentation

Articles in international journals and collections

Year of publication

2015

Язык

английский

Authors, employees of KFU

Goryacheva Olga Nikolaevna, author

Patenko Gulchachak Rinatovna, author

Other authors

Kuznecova Evgeniya Vladimirovna, author

Bibliographic description in the original language

Goryacheva O.N.Phenomenon of Mass Culture: Problems and Controversies / E.V. Kuznetsova,O.N. Goryacheva, G.R. Patenko// Mediterranean Journal of Social Sciences. Vol. 6, No. 4, Juiy 2015. – Rome, Italy. – P. 296-301.

Annotation

The authors' subject of investigation is mass culture as a phenomenon. Material achievement is one of the reasons for the dominance of popular culture, because the quality of its products is measured by commercial interest. That's why the philosophy of mass culture is a philosophy of material success. The authors determine other characteristic features of mass culture and differentiate mass culture of industrial society and mass culture of postindustrial society. They highlight all dangers that exist in the development of mass culture and underline the importance of ethnic cultures' keeping. Modern popular culture in its global modern form is a system of values, lifestyle, style and way of thinking of the American cultural model. Each ethnonational identity has its own mentality, values, traditions, customs, in contrast to mass culture, elusive, and based on technological progress, and on the desire to please an audience. We should keep ethnic cultures.

Keywords

Mass culture, industrial society, mass media, clip-culture, communication.

The name of the journal

Mediterranean Journal of Social Sciences

URL

http://www.mcser.org

Please use this ID to quote from or refer to the card

https://repository.kpfu.ru/eng/?p_id=121423&p_lang=2

Full metadata record

Field DC	Value	Language
dc.contributor.author	Goryacheva Olga Nikolaevna	ru_RU
dc.contributor.author	Patenko Gulchachak Rinatovna	ru_RU
dc.contributor.author	Kuznecova Evgeniya Vladimirovna	ru_RU
dc.date.accessioned	2015-01-01T00:00:00Z	ru_RU
dc.date.available	2015-01-01T00:00:00Z	ru_RU
dc.date.issued	2015	ru_RU
dc.identifier.citation	Goryacheva O.N.Phenomenon of Mass Culture: Problems and Controversies / E.V. Kuznetsova,O.N. Goryacheva, G.R. Patenko// Mediterranean Journal of Social Sciences. Vol. 6, No. 4, Juiy 2015. – Rome, Italy. – P. 296-301.	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/eng/?p_id=121423&p_lang=2	ru_RU
dc.description.abstract	Mediterranean Journal of Social Sciences	ru_RU
dc.description.abstract	The authors' subject of investigation is mass culture as a phenomenon. Material achievement is one of the reasons for the dominance of popular culture, because the quality of its products is measured by commercial interest. That's why the philosophy of mass culture is a philosophy of material success. The authors determine other characteristic features of mass culture and differentiate mass culture of industrial society and mass culture of postindustrial society. They highlight all dangers that exist in the development of mass culture and underline the importance of ethnic cultures' keeping. Modern popular culture in its global modern form is a system of values, lifestyle, style and way of thinking of the American cultural model. Each ethnonational identity has its own mentality, values, traditions, customs, in contrast to mass culture, elusive, and based on technological progress, and on the desire to please an audience. We should keep ethnic cultures.	ru_RU
dc.language.iso	ru	ru_RU
dc.subject	Mass culture	ru_RU
dc.subject	industrial society	ru_RU
dc.subject	mass media	ru_RU
dc.subject	clip-culture	ru_RU
dc.subject	communication.	ru_RU
dc.title	Phenomenon of Mass Culture: Problems and Controversies	ru_RU
dc.type	Articles in international journals and collections	ru_RU