Kazan (Volga region) Federal University, KFU
KAZAN
FEDERAL UNIVERSITY
 
CONTEMPORARY MASS SOCIETY: THE TRANSFORMATION OF THE INTERNET AGE
Form of presentationArticles in international journals and collections
Year of publication2016
Языканглийский
  • Nikolaeva Evgeniya Mikhaylovna, author
  • Fedchenko Svetlana Sergeevna, author
  • Bibliographic description in the original language Nikolaeva E.M. Contemporary mass society: the transformation of the Internet age /E.M.Nikolaeva, S.S.Fedchenko//Internaitional journal of humanities and cultural studies Special Issue July.- R.192-198, 2016
    Annotation The relevance of the proposed subject is determined by changes in modern widely distributed communication technologies. The impact of news on people is of particular importance today. The advent of the Internet and its active use become one of the key sources of radical transformation of mass society. In this context it becomes urgent to consider the transformation of mass society, caused by the expansion of the network communication, and to identify tendencies of its development. Investigating the specificity of understanding of such phenomena as the mass, the crowd, and the audience the author refers to the works by theorists of mass society, such as G. Le Bon, G. Tarde, Ortega y Gasset, S. Moscovici, E. Canetti, J. Baudrillard, P. Virno, A. Bard, J. Zoderkvist. Works by E.N. Kniazeva, developing the ideas of determination of the cognitive activity of the individual features of the physical organization (embodied cognition approach) are important for the research. The paper identifie
    Keywords selective consumer, consumer, derivative subjectivity, Subject-media, subjectivity, the Internet, netocracy, manipulation.
    The name of the journal Internaitional journal of humanities and cultural studies
    URL http://www.ijhcs.com/index.php/ijhcs/issue/view/23
    Please use this ID to quote from or refer to the card https://repository.kpfu.ru/eng/?p_id=134973&p_lang=2

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