KFU. Card publication. An attempt at the comparative analysis of foreign and russian style of advertizing travel services

KAZAN
FEDERAL UNIVERSITY

- RUS
- 中文
- ES

AN ATTEMPT AT THE COMPARATIVE ANALYSIS OF FOREIGN AND RUSSIAN STYLE OF ADVERTIZING TRAVEL SERVICES

Form of presentation

Articles in international journals and collections

Year of publication

2015

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Authors, employees of KFU

Dobrotvorskaya Svetlana Georgievna, author

Ustin Pavel Nikolaevich, author

Other authors

Kurbackaya Tatyana Borisovna, author

Bibliographic description in the original language

Kurbatskaya T.B, Dobrotvorskaya S.G, Ustyn P.N., An attempt at the comparative analysis of foreign and russian style of advertizing travel services//Journal of Environmental Management and Tourism. - 2015. - Vol.6, Is.2. - P.392-401.

Annotation

Journal of Environmental Management and Tourism

Keywords

Advertizing, symbols, psychological influence, images.

The name of the journal

Journal of Environmental Management and Tourism

URL

http://www.scopus.com/inward/record.url?eid=2-s2.0-84955265964&partnerID=40&md5=3b4587a063bd0e35fd23adca8848f6ed

Please use this ID to quote from or refer to the card

https://repository.kpfu.ru/eng/?p_id=139362&p_lang=2

Resource files

File name	Size (MB)	Format
AN_ATTEMPT_AT_THE_COMPARATIVE_ANALYSIS_.pdf	0,25	pdf	show / download

Full metadata record

Field DC	Value	Language
dc.contributor.author	Dobrotvorskaya Svetlana Georgievna	ru_RU
dc.contributor.author	Ustin Pavel Nikolaevich	ru_RU
dc.contributor.author	Kurbackaya Tatyana Borisovna	ru_RU
dc.date.accessioned	2015-01-01T00:00:00Z	ru_RU
dc.date.available	2015-01-01T00:00:00Z	ru_RU
dc.date.issued	2015	ru_RU
dc.identifier.citation	Kurbatskaya T.B, Dobrotvorskaya S.G, Ustyn P.N., An attempt at the comparative analysis of foreign and russian style of advertizing travel services//Journal of Environmental Management and Tourism. - 2015. - Vol.6, Is.2. - P.392-401.	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/eng/?p_id=139362&p_lang=2	ru_RU
dc.description.abstract	Journal of Environmental Management and Tourism	ru_RU
dc.description.abstract	Journal of Environmental Management and Tourism	ru_RU
dc.description.abstract	In this paper, the specifics of advertizing travel services are analyzed, as it is represented in different countries. The authors refer to advertisements offered by the most recognized travel agencies of Europe (Portugal, Italy and the United Kingdom), Asia (represented by Thailand), North (the USA and Canada) and South America (Brazil), and of Russia, as well. We have defined the specifics of advertizing, aimed at European, Asian, American and Russian consumers. Some problematic points have been detected in the advertizing messages, designed by Russian travel agencies. We give the analysis of the advertizing messages employed in the Russian advertizing of travel services, using particular examples, created by a travel agency and placed in the social network “Vkont kte”.	ru_RU
dc.language.iso	ru	ru_RU
dc.subject	Advertizing	ru_RU
dc.subject	symbols	ru_RU
dc.subject	psychological influence	ru_RU
dc.subject	images.	ru_RU
dc.title	An attempt at the comparative analysis of foreign and russian style of advertizing travel services	ru_RU
dc.type	Articles in international journals and collections	ru_RU