KFU. Card publication. Hotel business advertising specificity and its psychological examination procedure

KAZAN
FEDERAL UNIVERSITY

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- 中文
- ES

HOTEL BUSINESS ADVERTISING SPECIFICITY AND ITS PSYCHOLOGICAL EXAMINATION PROCEDURE

Form of presentation

Articles in international journals and collections

Year of publication

2015

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Authors, employees of KFU

Dobrotvorskaya Svetlana Georgievna, author

Ustin Pavel Nikolaevich, author

Other authors

Kurbackaya Tatyana Borisovna, author

Bibliographic description in the original language

Kurbatskaya T.B. Hotel business advertising specificity and its psychological examination procedure / T.B. Kurbatskaya, S.G. Dobrotvorskaya, P.N. Ustin // International Review of Management and Marketing. - 2015. - Vol.5, Is.. - P.73-78.

Annotation

The article substantiates the need of the preliminary psychological examination of advertising. An overview and analysis of contemporary conceptual lines of the hotel advertising are given in the article. Features of advertising messages are shown on the example of some hotels. The effects arising from the improper construction of the advertising composition are given. Conclusions, revealing features of advertising strategies in the hotel business, in contrast to advertising in the commodity market are made.

Keywords

Hotel Business, Advertising, Hotel Advertising, Advertising Features, Advertising Composition

The name of the journal

International Review of Management and Marketing

URL

http://www.scopus.com/inward/record.url?eid=2-s2.0-84949232225&partnerID=40&md5=49a4182f45d82c003af9c197cd45667f

Please use this ID to quote from or refer to the card

https://repository.kpfu.ru/eng/?p_id=139364&p_lang=2

Resource files

File name	Size (MB)	Format
Statya_skopus_Dobrotvorskoj.pdf	1,14	pdf	show / download

Full metadata record

Field DC	Value	Language
dc.contributor.author	Dobrotvorskaya Svetlana Georgievna	ru_RU
dc.contributor.author	Ustin Pavel Nikolaevich	ru_RU
dc.contributor.author	Kurbackaya Tatyana Borisovna	ru_RU
dc.date.accessioned	2015-01-01T00:00:00Z	ru_RU
dc.date.available	2015-01-01T00:00:00Z	ru_RU
dc.date.issued	2015	ru_RU
dc.identifier.citation	Kurbatskaya T.B. Hotel business advertising specificity and its psychological examination procedure / T.B. Kurbatskaya, S.G. Dobrotvorskaya, P.N. Ustin // International Review of Management and Marketing. - 2015. - Vol.5, Is.. - P.73-78.	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/eng/?p_id=139364&p_lang=2	ru_RU
dc.description.abstract	International Review of Management and Marketing	ru_RU
dc.description.abstract	The article substantiates the need of the preliminary psychological examination of advertising. An overview and analysis of contemporary conceptual lines of the hotel advertising are given in the article. Features of advertising messages are shown on the example of some hotels. The effects arising from the improper construction of the advertising composition are given. Conclusions, revealing features of advertising strategies in the hotel business, in contrast to advertising in the commodity market are made.	ru_RU
dc.language.iso	ru	ru_RU
dc.subject	Hotel Business	ru_RU
dc.subject	Advertising	ru_RU
dc.subject	Hotel Advertising	ru_RU
dc.subject	Advertising Features	ru_RU
dc.subject	Advertising Composition	ru_RU
dc.title	Hotel business advertising specificity and its psychological examination procedure	ru_RU
dc.type	Articles in international journals and collections	ru_RU