KFU. Card publication. REALIZATION OF SMALL BUSINESSES ECONOMIC INTERESTS ON INSTAGRAM

KAZAN
FEDERAL UNIVERSITY

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REALIZATION OF SMALL BUSINESSES ECONOMIC INTERESTS ON INSTAGRAM

Form of presentation

Articles in international journals and collections

Year of publication

2016

Язык

английский

Authors, employees of KFU

Garifova Liliya Fuatovna, author

Bibliographic description in the original language

Garifova L. F. REALIZATION OF SMALL BUSINESSES ECONOMIC INTERESTS ON INSTAGRAM / L.F. Garifova //JOURNAL OF ECONOMICS AND ECONOMIC EDUCATION RESEARCH.-Volume 17, Special Issue, 2016. - P.133-140

Annotation

JOURNAL OF ECONOMICS AND ECONOMIC EDUCATION RESEARCH

Keywords

Keywords: small business, economic interests, social networks, Instagram, followers, accounts

The name of the journal

JOURNAL OF ECONOMICS AND ECONOMIC EDUCATION RESEARCH

URL

http://www.alliedacademies.org/articles/jeeervol-17-special-issue-2016.pdf

Please use this ID to quote from or refer to the card

https://repository.kpfu.ru/eng/?p_id=149154&p_lang=2

Resource files

File name	Size (MB)	Format
jeeervol_17_special_issue_2016.pdf	4,96	pdf	show / download

Full metadata record

Field DC	Value	Language
dc.contributor.author	Garifova Liliya Fuatovna	ru_RU
dc.date.accessioned	2016-01-01T00:00:00Z	ru_RU
dc.date.available	2016-01-01T00:00:00Z	ru_RU
dc.date.issued	2016	ru_RU
dc.identifier.citation	Garifova L. F. REALIZATION OF SMALL BUSINESSES ECONOMIC INTERESTS ON INSTAGRAM / L.F. Garifova //JOURNAL OF ECONOMICS AND ECONOMIC EDUCATION RESEARCH.-Volume 17, Special Issue, 2016. - P.133-140	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/eng/?p_id=149154&p_lang=2	ru_RU
dc.description.abstract	JOURNAL OF ECONOMICS AND ECONOMIC EDUCATION RESEARCH	ru_RU
dc.description.abstract	This research considers how Russian small businesses can carry out their economic interests using the social network Instagram.There is a review of special applications (programs) that can help small businesses to promote their Instagram account. One of the applications has been tested over a long period; there is a conclusion that in practice, most of the objectives of proposed applications do not work so effectively. The reasons of inefficient work have been defined. We have interviewed 80 accounts of small businesses in Kazan and the number of enterprises using applications for the promotion of their account has been elicited. There has been made a classification of all accounts to simplify the work of small businesses on Instagram, also it has been shown what category had more potential buyers specifically for small businesses. Two new concepts «Liker« and «supposed Liker« have been introduced. It is shown that social media has a great influence on:	ru_RU
dc.language.iso	ru	ru_RU
dc.subject	Keywords: small business	ru_RU
dc.subject	economic interests	ru_RU
dc.subject	social networks	ru_RU
dc.subject	Instagram	ru_RU
dc.subject	followers	ru_RU
dc.subject	accounts	ru_RU
dc.title	REALIZATION OF SMALL BUSINESSES ECONOMIC INTERESTS ON INSTAGRAM	ru_RU
dc.type	Articles in international journals and collections	ru_RU