Kazan (Volga region) Federal University, KFU
KAZAN
FEDERAL UNIVERSITY
 
SOCIAL MEDIA MARKETING AS AN EFFECTIVE INSTRUMENT OF THE PROMOTION OF SOCIAL BUSINESS-PROJECT IN SOCIAL ENTREPRENEURIAL ACTIVITY
Form of presentationArticles in international journals and collections
Year of publication2016
Языканглийский
  • Palyakin Roman Borisovich, author
  • Shafigullina Anna Vladimirovna, author
  • Bibliographic description in the original language Shafigullina A.V, Palyakin R.B., Social media marketing as an effective instrument of the promotion of social business-project in social entrepreneurial activity//Academy of Marketing Studies Journal. - 2016. - Vol.20, Is.SpecialIssue1. - P.1-7.
    Keywords entrepreneurship, social business, social media marketing, entrepreneurial activity
    The name of the journal Academy of Marketing Studies Journal
    URL https://www.scopus.com/inward/record.url?eid=2-s2.0-85003781953&partnerID=40&md5=13fae91b228b0b0ef9840923df2bb0ae
    Please use this ID to quote from or refer to the card https://repository.kpfu.ru/eng/?p_id=149742&p_lang=2

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