KFU. Card publication. Interior advertisement: anthropocentric aspect (based on the material of the French and Russian languages)

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FEDERAL UNIVERSITY

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INTERIOR ADVERTISEMENT: ANTHROPOCENTRIC ASPECT (BASED ON THE MATERIAL OF THE FRENCH AND RUSSIAN LANGUAGES)

Form of presentation

Articles in international journals and collections

Year of publication

2016

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Authors, employees of KFU

Vergasova Irina Yakovlevna, author

Lukina Marina Sergeevna, author

Bibliographic description in the original language

Balabanova I.Ya., Lukina M.S. Interior Advertisement: Anthropocentric Aspect (Based on the Material of the French and Russian Languages) // The Social Sciences 1.Year: 2016. Vol.11. Iss. 28. Pp. 6796-6799 DOI: 10.3923/sscience.2016.6796.6799

Annotation

Relevance of the problem under research is conditioned by the need to study the advertese in comparison, to define language and linguistic-cultural specific features of various communities for successful intercultural communication and handling of applied problems – in practice of studying students (interpreters, in particular) and improving the advertising creativity. This article is aimed at the comparison analysis of advertisements of similar goods designed for the French and Russian audiences, as well as at finding the common in the vision of these advertisements and in their appraisal by the respective communities.

Keywords

advertising text, the Russian and French languages, linguistic pragmatics, anthropocentrism, linguistic culturology

The name of the journal

Social Science

URL

http://docsdrive.com/pdfs/medwelljournals/sscience/2016/6796-6799.pdf

Please use this ID to quote from or refer to the card

https://repository.kpfu.ru/eng/?p_id=153742&p_lang=2

Full metadata record

Field DC	Value	Language
dc.contributor.author	Vergasova Irina Yakovlevna	ru_RU
dc.contributor.author	Lukina Marina Sergeevna	ru_RU
dc.date.accessioned	2016-01-01T00:00:00Z	ru_RU
dc.date.available	2016-01-01T00:00:00Z	ru_RU
dc.date.issued	2016	ru_RU
dc.identifier.citation	Balabanova I.Ya., Lukina M.S. Interior Advertisement: Anthropocentric Aspect (Based on the Material of the French and Russian Languages) // The Social Sciences 1.Year: 2016. Vol.11. Iss. 28. Pp. 6796-6799 DOI: 10.3923/sscience.2016.6796.6799	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/eng/?p_id=153742&p_lang=2	ru_RU
dc.description.abstract	Social Science	ru_RU
dc.description.abstract	Relevance of the problem under research is conditioned by the need to study the advertese in comparison, to define language and linguistic-cultural specific features of various communities for successful intercultural communication and handling of applied problems – in practice of studying students (interpreters, in particular) and improving the advertising creativity. This article is aimed at the comparison analysis of advertisements of similar goods designed for the French and Russian audiences, as well as at finding the common in the vision of these advertisements and in their appraisal by the respective communities.	ru_RU
dc.language.iso	ru	ru_RU
dc.subject	advertising text	ru_RU
dc.subject	the Russian and French languages	ru_RU
dc.subject	linguistic pragmatics	ru_RU
dc.subject	anthropocentrism	ru_RU
dc.subject	linguistic culturology	ru_RU
dc.title	Interior advertisement: anthropocentric aspect (based on the material of the French and Russian languages)	ru_RU
dc.type	Articles in international journals and collections	ru_RU