KFU. Card publication. Marketing basis for structure and turnover of retail and office center

KAZAN
FEDERAL UNIVERSITY

- RUS
- 中文
- ES

MARKETING BASIS FOR STRUCTURE AND TURNOVER OF RETAIL AND OFFICE CENTER

Form of presentation

Articles in international journals and collections

Year of publication

2016

Язык

русский

Authors, employees of KFU

Khametova Nuriya Gumerovna, author

Bibliographic description in the original language

Rolbina E.S. Marketing basis for structure and turnover of retail and office center / Research Journal of Applied Sciences. - 2016

Annotation

Research Journal of Applied Sciences

Keywords

Market Research; Supply and Demand; Retail Trade; Turnover

The name of the journal

Research Journal of Applied Sciences

URL

http://kpfu.ru/publication?p_id=154989

Please use this ID to quote from or refer to the card

https://repository.kpfu.ru/eng/?p_id=154989&p_lang=2

Full metadata record

Field DC	Value	Language
dc.contributor.author	Khametova Nuriya Gumerovna	ru_RU
dc.date.accessioned	2016-01-01T00:00:00Z	ru_RU
dc.date.available	2016-01-01T00:00:00Z	ru_RU
dc.date.issued	2016	ru_RU
dc.identifier.citation	Rolbina E.S. Marketing basis for structure and turnover of retail and office center / Research Journal of Applied Sciences. - 2016	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/eng/?p_id=154989&p_lang=2	ru_RU
dc.description.abstract	Research Journal of Applied Sciences	ru_RU
dc.description.abstract	Research Journal of Applied Sciences	ru_RU
dc.description.abstract	Choosing a tenant mix is a common challenge faced by small and medium businesses renting out their real estate, particularly for retail and office centers, for which this is the main source of income. This study focuses on the notion that a retail center's efficiency and profitability builds on matching the tenant mix to the consumers' demand and preferences. The process of creating and organizing retail and office centers is detailed in academic literature, however, the feasibility studies behind this process are often left out of such papers. The current paper aims to find out if a center can optimize and enhance its operations based on the requirements of its end consumers. The research's results helped to define the neighborhood's daily, weekly, monthly and yearly demand for different product groups as well as services. Moreover, it allowed optimizing the future center's tenant mix, structure and tenanting placement.	ru_RU
dc.language.iso	ru	ru_RU
dc.subject		ru_RU
dc.title	Marketing basis for structure and turnover of retail and office center	ru_RU
dc.type	Articles in international journals and collections	ru_RU