KFU. Card publication. Correlation of Logistics and Marketing Functions in Modern Russia

KAZAN
FEDERAL UNIVERSITY

- RUS
- 中文
- ES

CORRELATION OF LOGISTICS AND MARKETING FUNCTIONS IN MODERN RUSSIA

Form of presentation

Articles in international journals and collections

Year of publication

2017

Язык

английский

Authors, employees of KFU

Astafeva Liliya Kabirovna, author

Guzelbaeva Gulshat Talgatovna, author

Other authors

Novikov Dmitriy Sergeevich, author

Bibliographic description in the original language

Guzelbaeva G.T. Correlation of Logistics and Marketing Functions in Modern Russia/G.T.Guzelbaeva, D.S.Novikov, L.K.Astafieva//European Research Studies Journal - Volume XX, Issue 2A, 2017. - P. 140-149

Annotation

European Research Studies Journal

Keywords

logistics, marketing, merchandising, planning, design, supply, control, management

The name of the journal

European Research Studies Journal

Please use this ID to quote from or refer to the card

https://repository.kpfu.ru/eng/?p_id=155371&p_lang=2

Resource files

File name	Size (MB)	Format
8.__GUZELBAEVA.pdf	0,38	pdf	show / download

Full metadata record

Field DC	Value	Language
dc.contributor.author	Astafeva Liliya Kabirovna	ru_RU
dc.contributor.author	Guzelbaeva Gulshat Talgatovna	ru_RU
dc.contributor.author	Novikov Dmitriy Sergeevich	ru_RU
dc.date.accessioned	2017-01-01T00:00:00Z	ru_RU
dc.date.available	2017-01-01T00:00:00Z	ru_RU
dc.date.issued	2017	ru_RU
dc.identifier.citation	Guzelbaeva G.T. Correlation of Logistics and Marketing Functions in Modern Russia/G.T.Guzelbaeva, D.S.Novikov, L.K.Astafieva//European Research Studies Journal - Volume XX, Issue 2A, 2017. - P. 140-149	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/eng/?p_id=155371&p_lang=2	ru_RU
dc.description.abstract	European Research Studies Journal	ru_RU
dc.description.abstract	European Research Studies Journal	ru_RU
dc.description.abstract	The aim of the article is to consider the correlation of logistics and marketing functions, which consists in the rather simple phrase: Marketing creates support and increases the demand and Logistics provides it by creating of various systems and schemes of goods traffic (rival and non-rival form) and controlling their passage.	ru_RU
dc.language.iso	ru	ru_RU
dc.subject	logistics	ru_RU
dc.subject	marketing	ru_RU
dc.subject	merchandising	ru_RU
dc.subject	planning	ru_RU
dc.subject	design	ru_RU
dc.subject	supply	ru_RU
dc.subject	control	ru_RU
dc.subject	management	ru_RU
dc.title	Correlation of Logistics and Marketing Functions in Modern Russia	ru_RU
dc.type	Articles in international journals and collections	ru_RU