Kazan (Volga region) Federal University, KFU
KAZAN
FEDERAL UNIVERSITY
 
LINGUOCULTUROLOGICAL ASPECTS OF THE CONTEXTUAL USE OF PHRASEOLOGICAL UNITS IN ADVERTISING SLOGANS
Form of presentationArticles in international journals and collections
Year of publication2017
Языканглийский
  • Soboleva Nina Pavlovna, author
  • Bibliographic description in the original language Soboleva N.P., Linguoculturological aspects of the contextual use of phraseological units in advertising slogans//Vestnik Tomskogo Gosudarstvennogo Universiteta, Filologiya. - 2017. - Vol.45, Is.. - P.139-149.
    Keywords Advertising slogan, Cultural and national identity, Occasional use, Phraseological unit
    The name of the journal Vestnik Tomskogo Gosudarstvennogo Universiteta, Filologiya
    URL https://www.scopus.com/inward/record.uri?eid=2-s2.0-85017224110&doi=10.17223%2f19986645%2f45%2f10&partnerID=40&md5=7cf67e8e99c4851da4c0c98e2b5df154
    Please use this ID to quote from or refer to the card https://repository.kpfu.ru/eng/?p_id=156618&p_lang=2

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