KFU. Card publication. Control in marketing-based management

KAZAN
FEDERAL UNIVERSITY

- RUS
- 中文
- ES

CONTROL IN MARKETING-BASED MANAGEMENT

Form of presentation

Articles in international journals and collections

Year of publication

2016

Язык

английский

Authors, employees of KFU

Akhmetshin Elvir Munirovich, author

Gabidinova Gulnaz Sabirzyanovna, author

Mullakhmetov Khanif Sharifzyanovich, author

Sadriev Ruslan Duferovich, author

Bibliographic description in the original language

Mullakhmetov, K. S., Sadriev, R. D., Gabidinova, G. S., & Akhmetshin, E. M. (2016). Control in marketing-based management. Academy of Marketing Studies Journal, 20(Specialissue2), 13-19.

Annotation

Characteristics of modern organizations' functioning environment (multi-factoriality, dynamism, uncertainty) increase the actuality of marketing approach to management. In case of marketing approach the general problem of management, provision of effective control subsystem, has its own specificity. Research of proportion «general management system - marketing activity - control subsystem« was conducted on basis of critical analysis oftheoretic heritage, practice of management and previous researches of authors. By results of research was conducted a substantial interpretation of activity types system at marketing approach to management (expansion by vertical and horizontal); subsystems of control system at diverse stages of marketing management. On basis of methodology of system approach is grounded a list of control system's subsystem and their interconnection.

Keywords

management, control system, marketing approach, controlling, control, audit, monitoring.

The name of the journal

Academy of Marketing Studies Journal

URL

https://www.scopus.com/inward/record.url?eid=2-s2.0-85011634982&partnerID=40&md5=35f72bd09c89928f9f4e06728d5788bb

Please use this ID to quote from or refer to the card

https://repository.kpfu.ru/eng/?p_id=158967&p_lang=2

Resource files

File name	Size (MB)	Format
Scopus__2016____AMSJ_20_2___13_19.pdf	0,29	pdf	show / download

Full metadata record

Field DC	Value	Language
dc.contributor.author	Akhmetshin Elvir Munirovich	ru_RU
dc.contributor.author	Gabidinova Gulnaz Sabirzyanovna	ru_RU
dc.contributor.author	Mullakhmetov Khanif Sharifzyanovich	ru_RU
dc.contributor.author	Sadriev Ruslan Duferovich	ru_RU
dc.date.accessioned	2016-01-01T00:00:00Z	ru_RU
dc.date.available	2016-01-01T00:00:00Z	ru_RU
dc.date.issued	2016	ru_RU
dc.identifier.citation	Mullakhmetov, K. S., Sadriev, R. D., Gabidinova, G. S., & Akhmetshin, E. M. (2016). Control in marketing-based management. Academy of Marketing Studies Journal, 20(Specialissue2), 13-19.	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/eng/?p_id=158967&p_lang=2	ru_RU
dc.description.abstract	Academy of Marketing Studies Journal	ru_RU
dc.description.abstract	Characteristics of modern organizations' functioning environment (multi-factoriality, dynamism, uncertainty) increase the actuality of marketing approach to management. In case of marketing approach the general problem of management, provision of effective control subsystem, has its own specificity. Research of proportion «general management system - marketing activity - control subsystem« was conducted on basis of critical analysis oftheoretic heritage, practice of management and previous researches of authors. By results of research was conducted a substantial interpretation of activity types system at marketing approach to management (expansion by vertical and horizontal); subsystems of control system at diverse stages of marketing management. On basis of methodology of system approach is grounded a list of control system's subsystem and their interconnection.	ru_RU
dc.language.iso	ru	ru_RU
dc.subject	management	ru_RU
dc.subject	control system	ru_RU
dc.subject	marketing approach	ru_RU
dc.subject	controlling	ru_RU
dc.subject	control	ru_RU
dc.subject	audit	ru_RU
dc.subject	monitoring.	ru_RU
dc.title	Control in marketing-based management	ru_RU
dc.type	Articles in international journals and collections	ru_RU