KFU. Card publication. Toponymy and Branding of Territories

KAZAN
FEDERAL UNIVERSITY

- RUS
- 中文
- ES

TOPONYMY AND BRANDING OF TERRITORIES

Form of presentation

Articles in international journals and collections

Year of publication

2016

Язык

английский

Authors, employees of KFU

Panasyuk Mikhail Valentinovich, author

Shherbinina Taisiya Sergeevna, author

Bibliographic description in the original language

T.S. Shcherbinina, M.V. Panasyuk Toponymy and Branding of Territories // Academy of Marketing Studies Journal – 2016. - Vol.20. - Special Issue 1. - pp.84-90

Annotation

The article is devoted to problems of relationship between toponymy and territorial branding. Historical overview of classifications in toponymic researches is presented. Main methods of toponymic research, including mapping, comparative historical, structural, statistical, linguistic, and geographical are discussed. The importance of toponymic research as the factor of formation and development of the branding area is underlined. Contribution of toponymy for making and developing the brand, «Historical and cultural heritage« of the Republic of Tatarstan is revealed.

Keywords

toponymic research, place names, brand, branding of territory

The name of the journal

Academy of Marketing Studies Journal

Please use this ID to quote from or refer to the card

https://repository.kpfu.ru/eng/?p_id=161269&p_lang=2

Full metadata record

Field DC	Value	Language
dc.contributor.author	Panasyuk Mikhail Valentinovich	ru_RU
dc.contributor.author	Shherbinina Taisiya Sergeevna	ru_RU
dc.date.accessioned	2016-01-01T00:00:00Z	ru_RU
dc.date.available	2016-01-01T00:00:00Z	ru_RU
dc.date.issued	2016	ru_RU
dc.identifier.citation	T.S. Shcherbinina, M.V. Panasyuk Toponymy and Branding of Territories // Academy of Marketing Studies Journal – 2016. - Vol.20. - Special Issue 1. - pp.84-90	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/eng/?p_id=161269&p_lang=2	ru_RU
dc.description.abstract	Academy of Marketing Studies Journal	ru_RU
dc.description.abstract	The article is devoted to problems of relationship between toponymy and territorial branding. Historical overview of classifications in toponymic researches is presented. Main methods of toponymic research, including mapping, comparative historical, structural, statistical, linguistic, and geographical are discussed. The importance of toponymic research as the factor of formation and development of the branding area is underlined. Contribution of toponymy for making and developing the brand, «Historical and cultural heritage« of the Republic of Tatarstan is revealed.	ru_RU
dc.language.iso	ru	ru_RU
dc.subject	toponymic research	ru_RU
dc.subject	place names	ru_RU
dc.subject	brand	ru_RU
dc.subject	branding of territory	ru_RU
dc.title	Toponymy and Branding of Territories	ru_RU
dc.type	Articles in international journals and collections	ru_RU