KFU. Card publication. Tasks of marketing logistics in modern Russia

KAZAN
FEDERAL UNIVERSITY

- RUS
- 中文
- ES

TASKS OF MARKETING LOGISTICS IN MODERN RUSSIA

Form of presentation

Conference proceedings in international journals and collections

Year of publication

2017

Язык

английский

Authors, employees of KFU

Guzelbaeva Gulshat Talgatovna, author

Dacyk Andrey Anatolevich, author

Bibliographic description in the original language

Guzelbaeva G. Tasks of marketing logistics in modern Russia/ G.Guzelbaeva, A.Datsyk// Modern Science conference proceedings. Finance, Economics & Tourism: 4-th International Multidisciplinary Scintific Conference on Social Sciences and Arts SGEM 2017.Bulgaria, Albena Co., 24-30 August, 2017.

Annotation

Modern Science conference proceedings. Finance, Economics & Tourism: 4-th International Multidisciplinary Scintific Conference on Social Sciences and Arts SGEM 2017.Bulgaria, Albena Co., 24-30 August, 2017.

Keywords

Logistics, Marketing, Merchandising, Planning, Design, Supply, Control, Management

The name of the journal

Please use this ID to quote from or refer to the card

https://repository.kpfu.ru/eng/?p_id=162614&p_lang=2

Resource files

File name	Size (MB)	Format
statya_bolgariya.pdf	0,34	pdf	show / download

Full metadata record

Field DC	Value	Language
dc.contributor.author	Guzelbaeva Gulshat Talgatovna	ru_RU
dc.contributor.author	Dacyk Andrey Anatolevich	ru_RU
dc.date.accessioned	2017-01-01T00:00:00Z	ru_RU
dc.date.available	2017-01-01T00:00:00Z	ru_RU
dc.date.issued	2017	ru_RU
dc.identifier.citation	Guzelbaeva G. Tasks of marketing logistics in modern Russia/ G.Guzelbaeva, A.Datsyk// Modern Science conference proceedings. Finance, Economics & Tourism: 4-th International Multidisciplinary Scintific Conference on Social Sciences and Arts SGEM 2017.Bulgaria, Albena Co., 24-30 August, 2017.	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/eng/?p_id=162614&p_lang=2	ru_RU
dc.description.abstract	Modern Science conference proceedings. Finance, Economics & Tourism: 4-th International Multidisciplinary Scintific Conference on Social Sciences and Arts SGEM 2017.Bulgaria, Albena Co., 24-30 August, 2017.	ru_RU
dc.description.abstract	The aim of the article was to consider the correlation of logistics and marketing functions, which consists in the rather simple phrase: Marketing creates support and increases the demand and Logistics provides it by creating of various systems and schemes of goods traffic (rival and non-rival form) and controlling their passage. The relevance is that for successful modern business management there is a need to establish an effective system of interaction between marketing and logistics, which requires paying attention to the problems arising in the framework of this cooperation, as well as on the possibility of levelling.	ru_RU
dc.language.iso	ru	ru_RU
dc.subject	Logistics	ru_RU
dc.subject	Marketing	ru_RU
dc.subject	Merchandising	ru_RU
dc.subject	Planning	ru_RU
dc.subject	Design	ru_RU
dc.subject	Supply	ru_RU
dc.subject	Control	ru_RU
dc.subject	Management	ru_RU
dc.title	Tasks of marketing logistics in modern Russia	ru_RU
dc.type	Conference proceedings in international journals and collections	ru_RU