Form of presentation | Articles in international journals and collections |
Year of publication | 2017 |
Язык | русский |
|
Vakhitova Tina Muratovna, author
Gadelshina Landysh Adgamovna, author
Garifova Liliya Fuatovna, author
Zulfakarova Liliya Faridovna, author
Kundakchyan Rezeda Mukhtarovna, author
|
Bibliographic description in the original language |
Kundakchyan, R. M. MODELING OF FINANCIAL INDICATORS IN MARKETING
RESEARCHES OF COMPANY ECONOMIC EFFICIENCY INCREASE\ R. M. Kundakchyan, T.M. Vakhitova, L.A. Gadelshina, L.F. Garifova, L.F. Zulfakarova \ The Turkish Online Journal of Design, Art and Communication TOJDAC Special Edition, -April 2017. Pp 757-765.   |
Annotation |
The Turkish Online Journal of Design, Art and Communication TOJDAC Special Edition |
Keywords |
financial stability, processing enterprise solvency, effective economic development, product
sales, management, competitive differentiators, business processes, regional brand, product image, quality
system, pricing policy, product range, integrated approach, sales volume, market segments, linear model,
indicator forecasting, market share, financial risk, economic efficiency, marketing research. |
The name of the journal |
The Turkish Online Journal of Design, Art and Communication TOJDAC Special Edition
|
URL |
http://www.tojdac.org/tojdac/VOLUME7-APRLSPCL_files/tojdac_v070ASE179.pdf |
Please use this ID to quote from or refer to the card |
https://repository.kpfu.ru/eng/?p_id=164014&p_lang=2 |
Full metadata record ![](https://shelly.kpfu.ru/pdf/picture/arrow_black_right.gif) |
Field DC |
Value |
Language |
dc.contributor.author |
Vakhitova Tina Muratovna |
ru_RU |
dc.contributor.author |
Gadelshina Landysh Adgamovna |
ru_RU |
dc.contributor.author |
Garifova Liliya Fuatovna |
ru_RU |
dc.contributor.author |
Zulfakarova Liliya Faridovna |
ru_RU |
dc.contributor.author |
Kundakchyan Rezeda Mukhtarovna |
ru_RU |
dc.date.accessioned |
2017-01-01T00:00:00Z |
ru_RU |
dc.date.available |
2017-01-01T00:00:00Z |
ru_RU |
dc.date.issued |
2017 |
ru_RU |
dc.identifier.citation |
Kundakchyan, R. M. MODELING OF FINANCIAL INDICATORS IN MARKETING
RESEARCHES OF COMPANY ECONOMIC EFFICIENCY INCREASE\ R. M. Kundakchyan, T.M. Vakhitova, L.A. Gadelshina, L.F. Garifova, L.F. Zulfakarova \ The Turkish Online Journal of Design, Art and Communication TOJDAC Special Edition, -April 2017. Pp 757-765.   |
ru_RU |
dc.identifier.uri |
https://repository.kpfu.ru/eng/?p_id=164014&p_lang=2 |
ru_RU |
dc.description.abstract |
The Turkish Online Journal of Design, Art and Communication TOJDAC Special Edition |
ru_RU |
dc.description.abstract |
The article analyses the main competitive differentiators, identifies the problems and proposes the
mechanisms for managing the products competitiveness at three processing enterprises in the Republic of
Tatarstan. The authors explore certain financial indicators and their impact on improving the company
economic efficiency. The study proposes a scenario prediction calculations for the financial performance
change dynamics due to the implementation of marketing measures. We consider the option of sales
volume increase due to the proposed marketing communications for the processing enterprises. We
proposed option improvement of marketing activity in the analyzed enterprises, in which in addition to the
traditional ways of increase of competitiveness of products, it is becoming increasingly important new
forms and methods of interaction and interrelation of actors in the field of financial and information space
based on the wide use of information and communication technologies. In this |
ru_RU |
dc.language.iso |
ru |
ru_RU |
dc.subject |
financial stability |
ru_RU |
dc.subject |
processing enterprise solvency |
ru_RU |
dc.subject |
effective economic development |
ru_RU |
dc.subject |
product
sales |
ru_RU |
dc.subject |
management |
ru_RU |
dc.subject |
competitive differentiators |
ru_RU |
dc.subject |
business processes |
ru_RU |
dc.subject |
regional brand |
ru_RU |
dc.subject |
product image |
ru_RU |
dc.subject |
quality
system |
ru_RU |
dc.subject |
pricing policy |
ru_RU |
dc.subject |
product range |
ru_RU |
dc.subject |
integrated approach |
ru_RU |
dc.subject |
sales volume |
ru_RU |
dc.subject |
market segments |
ru_RU |
dc.subject |
linear model |
ru_RU |
dc.subject |
indicator forecasting |
ru_RU |
dc.subject |
market share |
ru_RU |
dc.subject |
financial risk |
ru_RU |
dc.subject |
economic efficiency |
ru_RU |
dc.subject |
marketing research. |
ru_RU |
dc.title |
MODELING OF FINANCIAL INDICATORS IN MARKETING
RESEARCHES OF COMPANY ECONOMIC EFFICIENCY INCREASE |
ru_RU |
dc.type |
Articles in international journals and collections |
ru_RU |
|