KFU. Card publication. MODELING OF FINANCIAL INDICATORS IN MARKETING RESEARCHES OF COMPANY ECONOMIC EFFICIENCY INCREASE

KAZAN
FEDERAL UNIVERSITY

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MODELING OF FINANCIAL INDICATORS IN MARKETING RESEARCHES OF COMPANY ECONOMIC EFFICIENCY INCREASE

Form of presentation

Articles in international journals and collections

Year of publication

2017

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Authors, employees of KFU

Vakhitova Tina Muratovna, author

Gadelshina Landysh Adgamovna, author

Garifova Liliya Fuatovna, author

Zulfakarova Liliya Faridovna, author

Kundakchyan Rezeda Mukhtarovna, author

Bibliographic description in the original language

Kundakchyan, R. M. MODELING OF FINANCIAL INDICATORS IN MARKETING RESEARCHES OF COMPANY ECONOMIC EFFICIENCY INCREASE\ R. M. Kundakchyan, T.M. Vakhitova, L.A. Gadelshina, L.F. Garifova, L.F. Zulfakarova \ The Turkish Online Journal of Design, Art and Communication TOJDAC Special Edition, -April 2017. Pp 757-765.

Annotation

The Turkish Online Journal of Design, Art and Communication TOJDAC Special Edition

Keywords

financial stability, processing enterprise solvency, effective economic development, product sales, management, competitive differentiators, business processes, regional brand, product image, quality system, pricing policy, product range, integrated approach, sales volume, market segments, linear model, indicator forecasting, market share, financial risk, economic efficiency, marketing research.

The name of the journal

The Turkish Online Journal of Design, Art and Communication TOJDAC Special Edition

URL

http://www.tojdac.org/tojdac/VOLUME7-APRLSPCL_files/tojdac_v070ASE179.pdf

Please use this ID to quote from or refer to the card

https://repository.kpfu.ru/eng/?p_id=164014&p_lang=2

Full metadata record

Field DC	Value	Language
dc.contributor.author	Vakhitova Tina Muratovna	ru_RU
dc.contributor.author	Gadelshina Landysh Adgamovna	ru_RU
dc.contributor.author	Garifova Liliya Fuatovna	ru_RU
dc.contributor.author	Zulfakarova Liliya Faridovna	ru_RU
dc.contributor.author	Kundakchyan Rezeda Mukhtarovna	ru_RU
dc.date.accessioned	2017-01-01T00:00:00Z	ru_RU
dc.date.available	2017-01-01T00:00:00Z	ru_RU
dc.date.issued	2017	ru_RU
dc.identifier.citation	Kundakchyan, R. M. MODELING OF FINANCIAL INDICATORS IN MARKETING RESEARCHES OF COMPANY ECONOMIC EFFICIENCY INCREASE\ R. M. Kundakchyan, T.M. Vakhitova, L.A. Gadelshina, L.F. Garifova, L.F. Zulfakarova \ The Turkish Online Journal of Design, Art and Communication TOJDAC Special Edition, -April 2017. Pp 757-765.	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/eng/?p_id=164014&p_lang=2	ru_RU
dc.description.abstract	The Turkish Online Journal of Design, Art and Communication TOJDAC Special Edition	ru_RU
dc.description.abstract	The article analyses the main competitive differentiators, identifies the problems and proposes the mechanisms for managing the products competitiveness at three processing enterprises in the Republic of Tatarstan. The authors explore certain financial indicators and their impact on improving the company economic efficiency. The study proposes a scenario prediction calculations for the financial performance change dynamics due to the implementation of marketing measures. We consider the option of sales volume increase due to the proposed marketing communications for the processing enterprises. We proposed option improvement of marketing activity in the analyzed enterprises, in which in addition to the traditional ways of increase of competitiveness of products, it is becoming increasingly important new forms and methods of interaction and interrelation of actors in the field of financial and information space based on the wide use of information and communication technologies. In this	ru_RU
dc.language.iso	ru	ru_RU
dc.subject	financial stability	ru_RU
dc.subject	processing enterprise solvency	ru_RU
dc.subject	effective economic development	ru_RU
dc.subject	product sales	ru_RU
dc.subject	management	ru_RU
dc.subject	competitive differentiators	ru_RU
dc.subject	business processes	ru_RU
dc.subject	regional brand	ru_RU
dc.subject	product image	ru_RU
dc.subject	quality system	ru_RU
dc.subject	pricing policy	ru_RU
dc.subject	product range	ru_RU
dc.subject	integrated approach	ru_RU
dc.subject	sales volume	ru_RU
dc.subject	market segments	ru_RU
dc.subject	linear model	ru_RU
dc.subject	indicator forecasting	ru_RU
dc.subject	market share	ru_RU
dc.subject	financial risk	ru_RU
dc.subject	economic efficiency	ru_RU
dc.subject	marketing research.	ru_RU
dc.title	MODELING OF FINANCIAL INDICATORS IN MARKETING RESEARCHES OF COMPANY ECONOMIC EFFICIENCY INCREASE	ru_RU
dc.type	Articles in international journals and collections	ru_RU