KFU. Card publication. Some Stylistic Aspects of Social Advertising in Russia

KAZAN
FEDERAL UNIVERSITY

- RUS
- 中文
- ES

SOME STYLISTIC ASPECTS OF SOCIAL ADVERTISING IN RUSSIA

Form of presentation

Articles in international journals and collections

Year of publication

2017

Язык

английский

Authors, employees of KFU

Gallyamov Filus Gatipovich, author

Mazaeva Tatyana Viktorovna, author

Khanova Aygul Filusovna, author

Bibliographic description in the original language

Journal of History Culture and Art Research. Vol. 6, No. 4, September 2017. 1284-1291p.

Annotation

The article considers some stylistic aspects of advertising database in Russia. It examines linguistic and stylistic properties and peculiarities of social advertising and the impact it has on public consciousness. It determines that social advertisements in Russia are characteristic of the vocabulary belonging to the low language norms which reflects cultural and ethical context. Figurative language and stylistic devices aim at appealing to emotions and make the advertisement more memorable. The authors deem it necessary to create a common database on social advertising in Russia in order to facilitate the analysis of economic impact and evaluate the capacity to exert effect on mainstream audience as well as determine strategies to build advertising campaigns.

Keywords

Social advertising, Public consciousness, Stylistic devices, Linguistic means, Language norms.

The name of the journal

Journal of History Culture and Art Research

URL

http://kutaksam.karabuk.edu.tr/index.php/ilk/article/view/1169/860

Please use this ID to quote from or refer to the card

https://repository.kpfu.ru/eng/?p_id=165148&p_lang=2

Full metadata record

Field DC	Value	Language
dc.contributor.author	Gallyamov Filus Gatipovich	ru_RU
dc.contributor.author	Mazaeva Tatyana Viktorovna	ru_RU
dc.contributor.author	Khanova Aygul Filusovna	ru_RU
dc.date.accessioned	2017-01-01T00:00:00Z	ru_RU
dc.date.available	2017-01-01T00:00:00Z	ru_RU
dc.date.issued	2017	ru_RU
dc.identifier.citation	Journal of History Culture and Art Research. Vol. 6, No. 4, September 2017. 1284-1291p.	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/eng/?p_id=165148&p_lang=2	ru_RU
dc.description.abstract	Journal of History Culture and Art Research	ru_RU
dc.description.abstract	The article considers some stylistic aspects of advertising database in Russia. It examines linguistic and stylistic properties and peculiarities of social advertising and the impact it has on public consciousness. It determines that social advertisements in Russia are characteristic of the vocabulary belonging to the low language norms which reflects cultural and ethical context. Figurative language and stylistic devices aim at appealing to emotions and make the advertisement more memorable. The authors deem it necessary to create a common database on social advertising in Russia in order to facilitate the analysis of economic impact and evaluate the capacity to exert effect on mainstream audience as well as determine strategies to build advertising campaigns.	ru_RU
dc.language.iso	ru	ru_RU
dc.subject	Social advertising	ru_RU
dc.subject	Public consciousness	ru_RU
dc.subject	Stylistic devices	ru_RU
dc.subject	Linguistic means	ru_RU
dc.subject	Language norms.	ru_RU
dc.title	Some Stylistic Aspects of Social Advertising in Russia	ru_RU
dc.type	Articles in international journals and collections	ru_RU