KFU. Card publication. The formation of the image of the organization as a factor in ensuring customer loyalty

KAZAN
FEDERAL UNIVERSITY

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THE FORMATION OF THE IMAGE OF THE ORGANIZATION AS A FACTOR IN ENSURING CUSTOMER LOYALTY

Form of presentation

Articles in international journals and collections

Year of publication

2017

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Authors, employees of KFU

Sharafutdinova Natalya Sergeevna, author

Other authors

Valeeva Yuliya Sergeevna, author

Bibliographic description in the original language

SHARAFUTDINOVA N.S., VALEEVA I.S. THE FORMATION OF THE IMAGE OF THE ORGANIZATION AS O A FACTOR IN ENSURING CUSTOMER LOYALTY // AD ALTA-JOURNAL OF INTERDISCIPLINARY RESEARCH. -2017. - �2. - P.321-325.

Annotation

AD ALTA-JOURNAL OF INTERDISCIPLINARY RESEARCH

Keywords

image, trade chain, image management, customer-oriented approach.

The name of the journal

AD ALTA-JOURNAL OF INTERDISCIPLINARY RESEARCH

On-line resource for training course

http://dspace.kpfu.ru/xmlui/bitstream/handle/net/117283/F_statya_s_julej_spppa.pdf?sequence=1&isAllowed=y

URL

http://www.magnanimitas.cz/ADALTA/070202/papers/92.pdf

Please use this ID to quote from or refer to the card

https://repository.kpfu.ru/eng/?p_id=170872&p_lang=2

Resource files

File name	Size (MB)	Format
F_statya_s_julej_spppa.pdf	0,28	pdf	show / download

Full metadata record

Field DC	Value	Language
dc.contributor.author	Sharafutdinova Natalya Sergeevna	ru_RU
dc.contributor.author	Valeeva Yuliya Sergeevna	ru_RU
dc.date.accessioned	2017-01-01T00:00:00Z	ru_RU
dc.date.available	2017-01-01T00:00:00Z	ru_RU
dc.date.issued	2017	ru_RU
dc.identifier.citation	SHARAFUTDINOVA N.S., VALEEVA I.S. THE FORMATION OF THE IMAGE OF THE ORGANIZATION AS O A FACTOR IN ENSURING CUSTOMER LOYALTY // AD ALTA-JOURNAL OF INTERDISCIPLINARY RESEARCH. -2017. - �2. - P.321-325.	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/eng/?p_id=170872&p_lang=2	ru_RU
dc.description.abstract	AD ALTA-JOURNAL OF INTERDISCIPLINARY RESEARCH	ru_RU
dc.description.abstract	The image of the trading enterprise is an important element in the retail strategy. The problem of formation, development and maintenance of the image of the trade organization occurs at the stage of development and has many debatable aspects. This paper clarifies and complements the definition of the image. The rationale for the effectiveness of image chain management is presented. A “supra-disciplinary« (general) subject-based image scheme is developed that represents its system characteristics (multidimensionality, manufacturability, ambivalence and communicative-managerial nature), which determine such image functions as the formation of a certain attitude towards its bearer, the legitimization of power, the increase of symbolic capital, typification and construction of social reality, and the identification of the specifics of the process of their implementation by actualizing the relevant motives for the behavior of subjects with the help of special codes contained in image mess	ru_RU
dc.language.iso	ru	ru_RU
dc.subject	image	ru_RU
dc.subject	trade chain	ru_RU
dc.subject	image management	ru_RU
dc.subject	customer-oriented approach.	ru_RU
dc.title	The formation of the image of the organization as a factor in ensuring customer loyalty	ru_RU
dc.type	Articles in international journals and collections	ru_RU