KFU. Card publication. MANAGEMENT OF ADVERTISING ACTIVITY IN THE FIELD OF JOURNALISM

KAZAN
FEDERAL UNIVERSITY

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MANAGEMENT OF ADVERTISING ACTIVITY IN THE FIELD OF JOURNALISM

Form of presentation

Articles in international journals and collections

Year of publication

2017

Язык

английский

Authors, employees of KFU

Guseynova Aygul Agalarovna, author

Zayni Rezeda Lokmanovna, author

Shakurova Albina Rimovna, author

Bibliographic description in the original language

Guseinova Aigul Agalarovna, Zayni Rezeda Lokmanovna, Afanasyeva Albina Nazipovna, MANAGEMENT OF ADVERTISING ACTIVITY IN THE FIELD OF JOURNALISM//REVISTA SAN GREGORIO. - 2017. - Vol., Is.20. - P.80-86.

Annotation

Advertising activity has become an important element of the socio-economic policy system in the modern information society. It is obvious that advertising of domestic goods, works and services contributes to the growth of the budget of our country, and not the income of foreigners. Since the proceeds from sales goes to the wages of compatriots. At first glance, advertising of domestic competitive goods not only in their country, but also abroad is a progressive matter. Consider cases of advertising when domestic production of goods is granted a little more benefits than foreign. Then the advertising of foreign goods can and should be considered fair in the conditions: 1- such advertising allows citizens to satisfy their needs in a more attractive foreign product. And this should really compensate for the loss of jobs in the country; 2- such advertising encourages domestic commodity producer to improve the quality of their goods in order to equitably compete in “their

Keywords

advertising activity, management, information, information management, state regulation

The name of the journal

REVISTA SAN GREGORIO

Please use this ID to quote from or refer to the card

https://repository.kpfu.ru/eng/?p_id=176408&p_lang=2

Full metadata record

Field DC	Value	Language
dc.contributor.author	Guseynova Aygul Agalarovna	ru_RU
dc.contributor.author	Zayni Rezeda Lokmanovna	ru_RU
dc.contributor.author	Shakurova Albina Rimovna	ru_RU
dc.date.accessioned	2017-01-01T00:00:00Z	ru_RU
dc.date.available	2017-01-01T00:00:00Z	ru_RU
dc.date.issued	2017	ru_RU
dc.identifier.citation	Guseinova Aigul Agalarovna, Zayni Rezeda Lokmanovna, Afanasyeva Albina Nazipovna, MANAGEMENT OF ADVERTISING ACTIVITY IN THE FIELD OF JOURNALISM//REVISTA SAN GREGORIO. - 2017. - Vol., Is.20. - P.80-86.	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/eng/?p_id=176408&p_lang=2	ru_RU
dc.description.abstract	REVISTA SAN GREGORIO	ru_RU
dc.description.abstract	Advertising activity has become an important element of the socio-economic policy system in the modern information society. It is obvious that advertising of domestic goods, works and services contributes to the growth of the budget of our country, and not the income of foreigners. Since the proceeds from sales goes to the wages of compatriots. At first glance, advertising of domestic competitive goods not only in their country, but also abroad is a progressive matter. Consider cases of advertising when domestic production of goods is granted a little more benefits than foreign. Then the advertising of foreign goods can and should be considered fair in the conditions: 1- such advertising allows citizens to satisfy their needs in a more attractive foreign product. And this should really compensate for the loss of jobs in the country; 2- such advertising encourages domestic commodity producer to improve the quality of their goods in order to equitably compete in “their	ru_RU
dc.language.iso	ru	ru_RU
dc.subject	advertising activity	ru_RU
dc.subject	management	ru_RU
dc.subject	information	ru_RU
dc.subject	information management	ru_RU
dc.subject	state regulation	ru_RU
dc.title	MANAGEMENT OF ADVERTISING ACTIVITY IN THE FIELD OF JOURNALISM	ru_RU
dc.type	Articles in international journals and collections	ru_RU