KFU. Card publication. MARKETING ACTIVITY MANAGEMENT THROUGH THE EFFECTIVE CRM-SYSTEM

KAZAN
FEDERAL UNIVERSITY

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MARKETING ACTIVITY MANAGEMENT THROUGH THE EFFECTIVE CRM-SYSTEM

Form of presentation

Articles in Russian journals and collections

Year of publication

2018

Язык

английский

Authors, employees of KFU

Saydasheva Venera Adgamovna, author

Sharafutdinova Natalya Sergeevna, author

Bibliographic description in the original language

N S Sharafutdinova MARKETING ACTIVITY MANAGEMENT THROUGH THE EFFECTIVE CRM-SYSTEM// V A Saydasheva , N S Sharafutdinova//IIOABJ.- 2018.- Vol. 9 .-P.17-21

Annotation

Keywords

Marketing management, customer base, segmentation, service, CRM-system

The name of the journal

IIOABJ

On-line resource for training course

http://dspace.kpfu.ru/xmlui/bitstream/handle/net/146349/F_statya_sajdasheva__sharafut_skopus.pdf?sequence=1&isAllowed=y

URL

https://www.iioab.org/IIOABJ_9.S2_17-21.pdf

Please use this ID to quote from or refer to the card

https://repository.kpfu.ru/eng/?p_id=184732&p_lang=2

Resource files

File name	Size (MB)	Format
F_statya_sajdasheva__sharafut_skopus.pdf	0,50	pdf	show / download

Full metadata record

Field DC	Value	Language
dc.contributor.author	Saydasheva Venera Adgamovna	ru_RU
dc.contributor.author	Sharafutdinova Natalya Sergeevna	ru_RU
dc.date.accessioned	2018-01-01T00:00:00Z	ru_RU
dc.date.available	2018-01-01T00:00:00Z	ru_RU
dc.date.issued	2018	ru_RU
dc.identifier.citation	N S Sharafutdinova MARKETING ACTIVITY MANAGEMENT THROUGH THE EFFECTIVE CRM-SYSTEM// V A Saydashevа , N S Sharafutdinova//IIOABJ.- 2018.- Vol. 9 .-P.17-21	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/eng/?p_id=184732&p_lang=2	ru_RU
dc.description.abstract	IIOABJ	ru_RU
dc.description.abstract		ru_RU
dc.description.abstract	This paper determines the features of the marketing activity management process in the CRM-system and offers an original technique, according to which it is possible to distinguish a typical customer's «portrait« and his preferences with regard to the service product parameters in the practice of service activities. The proposed technique provides an opportunity for the service organization management to form an idea of customers, as well as provides an opportunity for the commercial banks to ensure the focus of banking services and to increase the intensification of their promotion in the banking services market. The studies of the internal customer base consist in the allocation and analysis of the formed customer groups and their comparison with the potential customer base	ru_RU
dc.language.iso	ru	ru_RU
dc.subject	Marketing management	ru_RU
dc.subject	customer base	ru_RU
dc.subject	segmentation	ru_RU
dc.subject	service	ru_RU
dc.subject	CRM-system	ru_RU
dc.title	MARKETING ACTIVITY MANAGEMENT THROUGH THE EFFECTIVE CRM-SYSTEM	ru_RU
dc.type	Articles in Russian journals and collections	ru_RU