KFU. Card publication. NEWSPAPER ADVERTISING AS A SOURCE FOR THE HISTORY OF KAZAN INDUSTRY IN THE SECOND HALF OF THE XIX CENTURY

KAZAN
FEDERAL UNIVERSITY

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NEWSPAPER ADVERTISING AS A SOURCE FOR THE HISTORY OF KAZAN INDUSTRY IN THE SECOND HALF OF THE XIX CENTURY

Form of presentation

Articles in international journals and collections

Year of publication

2018

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Authors, employees of KFU

Galanin Sergey Fedorovich, author

Other authors

Khakimova Anora Salikhovna, author

Authors, students KFU

Galanina Sofya Sergeevna, author

Bibliographic description in the original language

Galanin Sergey F., Hakimova Anora S., Galanina Sofia S., NEWSPAPER ADVERTISING AS A SOURCE FOR THE HISTORY OF KAZAN INDUSTRY IN THE SECOND HALF OF THE XIX CENTURY//REVISTA SAN GREGORIO. - 2018. - Vol., Is.23. - P.40-46.

Annotation

According to the advertising data, the production may be judged by goods at the market. It's difficult to make sharp separation between industrial and commercial establishments. The research is based on combination of quantitative methods allowing considering newspaper advertising as a specific kind of mass historic source and qualitative approach to observation of individual advertising materials. There were formal features pointed out of quantitative approach allowing to joint separate advertising materials in groups for discovering regularity. The method of comparing newspaper advertising with data from other types of historical sources was widely used, first of all information about the statistics of that period, journalism and the source of anthropogenesis and fiction book. The percentage of manufacturers among advertisers is small - about a fifth of the total. The second half of the XIX century is the time of domination of small-scale production in the Volga region. A craft successfully coexisting with the developing factory industry was still playing an important role. Craft stalls, widely oriented to the production of consumer goods, had the opportunity to respond to any changes in market conditions flexibly. Newspaper advertising was one of such methods of the reaction and reflected the peculiarities of the enterprise's behavior on the market. The vast majority of newspaper advertising manufacturers are announcement of craft enterprises. Small-scale producers used to carry out retail sales themselves. According to newspaper advertising, one can judge not only about trade, but also about the development of a number of industries. Approaches to the marketing of small industrial enterprises can be used in the modern practice of industrial entrepreneurship. Newspaper advertising is in many ways a unique source that characterizes Russian business practices

Keywords

newspaper advertising, economic history of russia, history of kazan, advertising as a historical source

The name of the journal

REVISTA SAN GREGORIO

Please use this ID to quote from or refer to the card

https://repository.kpfu.ru/eng/?p_id=187732&p_lang=2

Resource files

File name	Size (MB)	Format
Galanin_2018.pdf	0,11	pdf	show / download

Full metadata record

Field DC	Value	Language
dc.contributor.author	Galanin Sergey Fedorovich	ru_RU
dc.contributor.author	Khakimova Anora Salikhovna	ru_RU
dc.contributor.author	Galanina Sofya Sergeevna	ru_RU
dc.date.accessioned	2018-01-01T00:00:00Z	ru_RU
dc.date.available	2018-01-01T00:00:00Z	ru_RU
dc.date.issued	2018	ru_RU
dc.identifier.citation	Galanin Sergey F., Hakimova Anora S., Galanina Sofia S., NEWSPAPER ADVERTISING AS A SOURCE FOR THE HISTORY OF KAZAN INDUSTRY IN THE SECOND HALF OF THE XIX CENTURY//REVISTA SAN GREGORIO. - 2018. - Vol., Is.23. - P.40-46.	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/eng/?p_id=187732&p_lang=2	ru_RU
dc.description.abstract	REVISTA SAN GREGORIO	ru_RU
dc.description.abstract	According to the advertising data, the production may be judged by goods at the market. It's difficult to make sharp separation between industrial and commercial establishments. The research is based on combination of quantitative methods allowing considering newspaper advertising as a specific kind of mass historic source and qualitative approach to observation of individual advertising materials. There were formal features pointed out of quantitative approach allowing to joint separate advertising materials in groups for discovering regularity. The method of comparing newspaper advertising with data from other types of historical sources was widely used, first of all information about the statistics of that period, journalism and the source of anthropogenesis and fiction book. The percentage of manufacturers among advertisers is small - about a fifth of the total. The second half of the XIX century is the time of domination of small-scale production in the Volga region. A craft successfully coexisting with the developing factory industry was still playing an important role. Craft stalls, widely oriented to the production of consumer goods, had the opportunity to respond to any changes in market conditions flexibly. Newspaper advertising was one of such methods of the reaction and reflected the peculiarities of the enterprise's behavior on the market. The vast majority of newspaper advertising manufacturers are announcement of craft enterprises. Small-scale producers used to carry out retail sales themselves. According to newspaper advertising, one can judge not only about trade, but also about the development of a number of industries. Approaches to the marketing of small industrial enterprises can be used in the modern practice of industrial entrepreneurship. Newspaper advertising is in many ways a unique source that characterizes Russian business practices	ru_RU
dc.language.iso	ru	ru_RU
dc.subject	newspaper advertising	ru_RU
dc.subject	economic history of russia	ru_RU
dc.subject	history of kazan	ru_RU
dc.subject	advertising as a historical source	ru_RU
dc.title	NEWSPAPER ADVERTISING AS A SOURCE FOR THE HISTORY OF KAZAN INDUSTRY IN THE SECOND HALF OF THE XIX CENTURY	ru_RU
dc.type	Articles in international journals and collections	ru_RU