Kazan (Volga region) Federal University, KFU
KAZAN
FEDERAL UNIVERSITY
 
EVENT MARKETING AS THE INSTRUMENT FOR PROMOTION OF TERRITORIAL BRANDS (ON THE EXAMPLE OF THE REPUBLIC OF TATARSTAN AND THE REPUBLIC OF UDMURITA)
Form of presentationArticles in international journals and collections
Year of publication2019
Языканглийский
  • Nikitin Aleksey Aleksandrovich, author
  • Nikitina Tatyana Igorevna, author
  • Yakupov Bulat Ildarovich, author
  • Bibliographic description in the original language Aleksey A. Nikitin, Tatyana I. Nikitina, Bulat I. Yakupov : “Event Marketing As The Instrument For Promotion Of Territorial Brands (On The Example Of The Republic Of Tatarstan And The Republic Of Udmurita).” // REVISTA SAN GREGORIO, 2018, No.27,SPECIAL EDITION.DECEMBER (34-41), ISSN: 1390-7247; eISSN: 2528-7907
    Keywords brand, Territory, Location, event marketing, cultural identity, destination
    The name of the journal REVISTA SAN GREGORIO
    Please use this ID to quote from or refer to the card https://repository.kpfu.ru/eng/?p_id=193591&p_lang=2

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