KFU. Card publication. An optimal and quasi-optimal alternatives determination in the multicriteria marketing researches

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FEDERAL UNIVERSITY

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AN OPTIMAL AND QUASI-OPTIMAL ALTERNATIVES DETERMINATION IN THE MULTICRITERIA MARKETING RESEARCHES

Form of presentation

Articles in international journals and collections

Year of publication

2020

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Authors, employees of KFU

Voroncov Dmitriy Petrovich, author

Khamidullina Gulnara Rafkatovna, author

Bibliographic description in the original language

Shikhalev A.M, Vorontsov D.P., Khamidullina G.R. An optimal and quasi-optimal alternatives determination in the multicriteria marketing researches//Smart Innovation, Systems and Technologies. - 2020. - Vol. 138, Is.. - P.826-833.

Annotation

The problem of multicriteria choice is considered at the example of marketing researches. The problem is solved in two stages. At the first stage it is necessary to find the alternative which is optimal to the all used criteria. The intermediate stage is the ranging of other alternatives compares to the optimal which has gained the majority of conditional points. The second stage is concerned with the actions of the decision-making person (DMP) for the most objectifying choice of quasioptimum alternatives. Then with the considerable size of the alternatives set the optimum alternative is complemented with the quasioptimal list solutions by the decision-making person in two stages. On the first stage the decision-maker determines the size of some threshold value in the interactive mode. Next, on the second stage after the clustering with the author's method of randomized ranks elements of the studied set and displaying the range to the chart of alternatives corrects the initial choice. This correction depends on the revealed clusters elements coloring as injective prototypes mapping i.e. the elements of color of the standardized colors range for the images which are the investigated areas of the explored region. The display of a prototype (as color) to the areas image generally could have the surjective character when the remained classes and their elements are painted by the last range color which obviously marks not the quasioptimum alternatives areas of the explored region.

Keywords

Clustering, color, decision-making problems, fuzzy sets, mappings, optimization

The name of the journal

Smart Innovation, Systems and Technologies

URL

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85065081105&doi=10.1007%2f978-3-030-15577-3_76&partnerID=40&md5=7ca1a7b1673b50e0b2e6dcc42dde2ef5

Please use this ID to quote from or refer to the card

https://repository.kpfu.ru/eng/?p_id=203590&p_lang=2

Full metadata record

Field DC	Value	Language
dc.contributor.author	Voroncov Dmitriy Petrovich	ru_RU
dc.contributor.author	Khamidullina Gulnara Rafkatovna	ru_RU
dc.date.accessioned	2020-01-01T00:00:00Z	ru_RU
dc.date.available	2020-01-01T00:00:00Z	ru_RU
dc.date.issued	2020	ru_RU
dc.identifier.citation	Shikhalev A.M, Vorontsov D.P., Khamidullina G.R. An optimal and quasi-optimal alternatives determination in the multicriteria marketing researches//Smart Innovation, Systems and Technologies. - 2020. - Vol. 138, Is.. - P.826-833.	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/eng/?p_id=203590&p_lang=2	ru_RU
dc.description.abstract	Smart Innovation, Systems and Technologies	ru_RU
dc.description.abstract	The problem of multicriteria choice is considered at the example of marketing researches. The problem is solved in two stages. At the first stage it is necessary to find the alternative which is optimal to the all used criteria. The intermediate stage is the ranging of other alternatives compares to the optimal which has gained the majority of conditional points. The second stage is concerned with the actions of the decision-making person (DMP) for the most objectifying choice of quasioptimum alternatives. Then with the considerable size of the alternatives set the optimum alternative is complemented with the quasioptimal list solutions by the decision-making person in two stages. On the first stage the decision-maker determines the size of some threshold value in the interactive mode. Next, on the second stage after the clustering with the author's method of randomized ranks elements of the studied set and displaying the range to the chart of alternatives corrects the initial choice. This correction depends on the revealed clusters elements coloring as injective prototypes mapping i.e. the elements of color of the standardized colors range for the images which are the investigated areas of the explored region. The display of a prototype (as color) to the areas image generally could have the surjective character when the remained classes and their elements are painted by the last range color which obviously marks not the quasioptimum alternatives areas of the explored region.	ru_RU
dc.language.iso	ru	ru_RU
dc.subject	Clustering	ru_RU
dc.subject	color	ru_RU
dc.subject	decision-making problems	ru_RU
dc.subject	fuzzy sets	ru_RU
dc.subject	mappings	ru_RU
dc.subject	optimization	ru_RU
dc.title	An optimal and quasi-optimal alternatives determination in the multicriteria marketing researches	ru_RU
dc.type	Articles in international journals and collections	ru_RU