| Form of presentation | International monographs |
| Year of publication | 2019 |
| Язык | русский |
|
Kolosova Elena Ivanovna, author
|
| Bibliographic description in the original language |
Kolosova Elena. Yumor kak effektivnoe sredstvo rechevogo vozdeystviya v massmedia / Elena Kolosova // Perswazja językowa w różnych dyskursach (Rechevoe vozdeystvie v raznykh diskursakh): pod red. Ż. Sładkiewicz, A. Klimkiewicz, M.Noińskiej ( pod red. Zh. Sladkevich, A. Klimkevich, M.Noinskoy) - kollektivnaya monografiya. - Tom 3. - Gdańsk: Wydawnictwo Uniwersytetu Gdańskiego, 2019. - S. 246-253. |
| Annotation |
The article studies the questions of linguistic influence in media discourse. Humor of the speaker's speech improves the influence of the basic communicative functions (coming into contact, influence, attitude transmission, etc). Using this function humor mobilizes resources of the personality being it a speaker or a listener. Humor is an effective method of influence in mass media as it helps to create emotional and positive connection. The subject of the study is language means used by the leading TV shows hosts of the Soviet and post Soviet time namely Alexander Ivanov (“Vokrug smeha” – All around laughing matters) and Dmitry Nagiev (“Okna” – “Windows”). Certain conclusions about the usage of speech tactic in Russian media discourse have been made. |
| Keywords |
linguistic influence, media discourse, Russian speech, indirect tactics, humour |
| Please use this ID to quote from or refer to the card |
https://repository.kpfu.ru/eng/?p_id=213801&p_lang=2 |
Full metadata record  |
| Field DC |
Value |
Language |
| dc.contributor.author |
Kolosova Elena Ivanovna |
ru_RU |
| dc.date.accessioned |
2019-01-01T00:00:00Z |
ru_RU |
| dc.date.available |
2019-01-01T00:00:00Z |
ru_RU |
| dc.date.issued |
2019 |
ru_RU |
| dc.identifier.citation |
Колосова Елена. Юмор как эффективное средство речевого воздействия в массмедиа / Елена Колосова // Perswazja językowa w różnych dyskursach (Речевое воздействие в разных дискурсах): pod red. Ż. Sładkiewicz, A. Klimkiewicz, M.Noińskiej ( под ред. Ж. Сладкевич, А. Климкевич, М.Ноиньской) - коллективная монография. - Tom 3. - Gdańsk: Wydawnictwo Uniwersytetu Gdańskiego, 2019. - S. 246-253. |
ru_RU |
| dc.identifier.uri |
https://repository.kpfu.ru/eng/?p_id=213801&p_lang=2 |
ru_RU |
| dc.description.abstract |
The article studies the questions of linguistic influence in media discourse. Humor of the speaker's speech improves the influence of the basic communicative functions (coming into contact, influence, attitude transmission, etc). Using this function humor mobilizes resources of the personality being it a speaker or a listener. Humor is an effective method of influence in mass media as it helps to create emotional and positive connection. The subject of the study is language means used by the leading TV shows hosts of the Soviet and post Soviet time namely Alexander Ivanov (“Vokrug smeha” – All around laughing matters) and Dmitry Nagiev (“Okna” – “Windows”). Certain conclusions about the usage of speech tactic in Russian media discourse have been made. |
ru_RU |
| dc.language.iso |
ru |
ru_RU |
| dc.subject |
linguistic influence |
ru_RU |
| dc.subject |
media discourse |
ru_RU |
| dc.subject |
Russian speech |
ru_RU |
| dc.subject |
indirect tactics |
ru_RU |
| dc.subject |
humour |
ru_RU |
| dc.title |
Юмор как эффективное средство речевого воздействия в массмедиа |
ru_RU |
| dc.type |
International monographs |
ru_RU |
|
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