KFU. Card publication. ENSURING COMPETITIVENESS OF ADVERTISING IN THE ORGANIZATION MANAGEMENT SYSTEM

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ENSURING COMPETITIVENESS OF ADVERTISING IN THE ORGANIZATION MANAGEMENT SYSTEM

Form of presentation

Articles in international journals and collections

Year of publication

2019

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Authors, employees of KFU

Andreeva Elena Anatolevna, author

Mikhaylova Margarita Andreevna, author

Chumarina Gulnara Raisovna, author

Bibliographic description in the original language

Gulnara Raisovna Chumarina, Margarita Andreevna Mikhailova, Yelena Anatolyevna Andreyeva ENSURING COMPETITIVENESS OF ADVERTISING IN THE ORGANIZATION MANAGEMENT SYSTEM // International Journal on Emerging Technologies 10(2a). – 2019.– pp. 101-103.

Annotation

International Journal on Emerging Technologies

Keywords

Non-price competition, advertising market, competitiveness of a product (service), direct and indirect advertising.

The name of the journal

International Journal on Emerging Technologies

Please use this ID to quote from or refer to the card

https://repository.kpfu.ru/eng/?p_id=213831&p_lang=2

Full metadata record

Field DC	Value	Language
dc.contributor.author	Andreeva Elena Anatolevna	ru_RU
dc.contributor.author	Mikhaylova Margarita Andreevna	ru_RU
dc.contributor.author	Chumarina Gulnara Raisovna	ru_RU
dc.date.accessioned	2019-01-01T00:00:00Z	ru_RU
dc.date.available	2019-01-01T00:00:00Z	ru_RU
dc.date.issued	2019	ru_RU
dc.identifier.citation	Gulnara Raisovna Chumarina, Margarita Andreevna Mikhailova, Yelena Anatolyevna Andreyeva ENSURING COMPETITIVENESS OF ADVERTISING IN THE ORGANIZATION MANAGEMENT SYSTEM // International Journal on Emerging Technologies 10(2a). – 2019.– pp. 101-103.	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/eng/?p_id=213831&p_lang=2	ru_RU
dc.description.abstract	International Journal on Emerging Technologies	ru_RU
dc.description.abstract	This article deals with the specificity and economic aspects of advertising at various stages of the reproduction process. The functions of advertising as the element of non-price competition in the economic environment are systematized; the features of advertising as the element of exchange subsystem in the system of production relations are defined in this study. The specificity and economic content of advertising as the element of non-price competition are determined by the stages of the reproduction process. Advertising performs the function of exchange in the system of production relations, and it is a market instrument for influencing the needs of potential consumers, in order to form a steady demand for a product (service). Management of the advertising competitiveness involves the impact on the system of production and marketing activities of the enterprise. The creation of interactive advertising and information system is one of the ways to increase the competitiveness of advertising.	ru_RU
dc.language.iso	ru	ru_RU
dc.subject	Non-price competition	ru_RU
dc.subject	advertising market	ru_RU
dc.subject	competitiveness of a product (service)	ru_RU
dc.subject	direct and indirect advertising.	ru_RU
dc.title	ENSURING COMPETITIVENESS OF ADVERTISING IN THE ORGANIZATION MANAGEMENT SYSTEM	ru_RU
dc.type	Articles in international journals and collections	ru_RU