Kazan (Volga region) Federal University, KFU
KAZAN
FEDERAL UNIVERSITY
 
NETWORK MEDIA IN THE PROCESS OF HARMONIZATION OF INTERETHNIC RELATIONS: COMMUNICATION STRATEGIES
Form of presentationArticles in international journals and collections
Year of publication2019
Языкрусский
  • Doroshhuk Elena Sergeevna, author
  • Mantashashvili Magdana Zurabovna, postgraduate kfu
  • Bibliographic description in the original language Doroschuk, Elena S.; Mantashashvili, Magdana Z. NETWORK MEDIA IN THE PROCESS OF HARMONIZATION OF INTERETHNIC RELATIONS: COMMUNICATION STRATEGIES // IIOAB JOURNAL T. 10. Pp: 37 – 40. 2019.
    Annotation The acceleration of cognitive processes, changes in the field of information consumption and processing, rapid development of cultural industries with cultural commodification processes affect the current state of the information space in which the interethnic interaction processes take place. The main communicating subject of this space is network media, which develop and implement the communication strategies. The communication strategies are based on the idea of the national cultural code, which is a kind of model that includes the systems of channels for the transmission of mentally relevant information based on value-regulatory strategic and tactical interaction with the installation for adaptation of the representatives of ethnoses in the new life space.
    Keywords ethnojournalism, ethnic reflection, facilitation, communication strategies, harmonization of ethno-interaction, network media.
    The name of the journal IIOAB JOURNAL
    URL https://www.iioab.org/IIOABJ_10.S1_37-40.pdf
    Please use this ID to quote from or refer to the card https://repository.kpfu.ru/eng/?p_id=214263&p_lang=2

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