KFU. Card publication. GAMIFICATION AS A TOOL OF COMMERCIAL BANK STAFF ECONOMIC ACTIVITY AND STIMULATING

KAZAN
FEDERAL UNIVERSITY

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GAMIFICATION AS A TOOL OF COMMERCIAL BANK STAFF ECONOMIC ACTIVITY AND STIMULATING

Form of presentation

Articles in international journals and collections

Year of publication

2020

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Authors, employees of KFU

Khaziakhmetova Guzel Azatovna, author

Bibliographic description in the original language

Guseva Ekaterina Borisovna, Khaziakhmetova Guzel Azatovna, GAMIFICATION AS A TOOL OF COMMERCIAL BANK STAFF ECONOMIC ACTIVITY AND STIMULATING//INTERNATIONAL REVIEW. - 2020. - Vol., Is.3-4. - P.137-144.

Annotation

Human capital is one of the key factors for organization's success in modern economic conditions. Its formation and implementation depend on the policy of the enterprise in the field of personnel management. Complexity and ambiguity of intra-personal processes - the carrier of human capital determines the necessity of progressive movement in the direction of research of cause-and-effect relations between managerial decisions, corporate environment and reaction of personnel to it in the forms of activity on transformation of human capital of a personality into the capital of the same name of organization and created value. Well-known tools of influence on the mentioned processes consist in realization of mechanisms formal and informal influence and creation of conditions for successful stimulation of economic activity. Digitization is the modern trend of economic reality in the behavior of the new generation of personalities of staff. This means devaluation of the tradition of obedience in response to the priorities of freethinking, determination, uncompromising, creativity and independence, the reference point to «easy«, «game« attitude to professional and everyday situations. All this determines the daily habits, interests, properties of reaction to the stimuli of human activity, determines the necessity to choose alternative methods of influence from the authoritarian ones. In this regard, the development of the theory and methodology of gamification of the employee's activity in the organization is seen as relevant. The presented article is devoted to the research of gamification's methodology of management in a system of non-material stimulation of commercial bank personnel.

Keywords

gamification, human capital, personnel management, corporate culture, personnel training, personnel development.

The name of the journal

INTERNATIONAL REVIEW

Please use this ID to quote from or refer to the card

https://repository.kpfu.ru/eng/?p_id=257404&p_lang=2

Full metadata record

Field DC	Value	Language
dc.contributor.author	Khaziakhmetova Guzel Azatovna	ru_RU
dc.date.accessioned	2020-01-01T00:00:00Z	ru_RU
dc.date.available	2020-01-01T00:00:00Z	ru_RU
dc.date.issued	2020	ru_RU
dc.identifier.citation	Guseva Ekaterina Borisovna, Khaziakhmetova Guzel Azatovna, GAMIFICATION AS A TOOL OF COMMERCIAL BANK STAFF ECONOMIC ACTIVITY AND STIMULATING//INTERNATIONAL REVIEW. - 2020. - Vol., Is.3-4. - P.137-144.	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/eng/?p_id=257404&p_lang=2	ru_RU
dc.description.abstract	INTERNATIONAL REVIEW	ru_RU
dc.description.abstract	Human capital is one of the key factors for organization's success in modern economic conditions. Its formation and implementation depend on the policy of the enterprise in the field of personnel management. Complexity and ambiguity of intra-personal processes - the carrier of human capital determines the necessity of progressive movement in the direction of research of cause-and-effect relations between managerial decisions, corporate environment and reaction of personnel to it in the forms of activity on transformation of human capital of a personality into the capital of the same name of organization and created value. Well-known tools of influence on the mentioned processes consist in realization of mechanisms formal and informal influence and creation of conditions for successful stimulation of economic activity. Digitization is the modern trend of economic reality in the behavior of the new generation of personalities of staff. This means devaluation of the tradition of obedience in response to the priorities of freethinking, determination, uncompromising, creativity and independence, the reference point to «easy«, «game« attitude to professional and everyday situations. All this determines the daily habits, interests, properties of reaction to the stimuli of human activity, determines the necessity to choose alternative methods of influence from the authoritarian ones. In this regard, the development of the theory and methodology of gamification of the employee's activity in the organization is seen as relevant. The presented article is devoted to the research of gamification's methodology of management in a system of non-material stimulation of commercial bank personnel.	ru_RU
dc.language.iso	ru	ru_RU
dc.subject	gamification	ru_RU
dc.subject	human capital	ru_RU
dc.subject	personnel management	ru_RU
dc.subject	corporate culture	ru_RU
dc.subject	personnel training	ru_RU
dc.subject	personnel development.	ru_RU
dc.title	GAMIFICATION AS A TOOL OF COMMERCIAL BANK STAFF ECONOMIC ACTIVITY AND STIMULATING	ru_RU
dc.type	Articles in international journals and collections	ru_RU