KFU. Card publication. Consumer Behavior in the Information Economy: Generation Z

KAZAN
FEDERAL UNIVERSITY

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CONSUMER BEHAVIOR IN THE INFORMATION ECONOMY: GENERATION Z

Form of presentation

Articles in international journals and collections

Year of publication

2021

Язык

английский

Authors, employees of KFU

Garifova Liliya Fuatovna, author

Grigoreva Ekaterina Anatolevna, author

Polovkina Elvira Anasovna, author

Bibliographic description in the original language

Ekaterina Anatolevna Grigoreva & Liliya Fuatovna Garifova & Elvira Anasovna Polovkina, 2021. «Consumer Behavior in the Information Economy: Generation Z,« International Journal of Financial Research, Sciedu Press, vol. 12(2), pages 164-171, April.

Annotation

International Journal of Financial Research

Keywords

Generation Z

The name of the journal

International Journal of Financial Research

URL

https://ideas.repec.org/a/jfr/ijfr11/v12y2021i2p164-171.html

Please use this ID to quote from or refer to the card

https://repository.kpfu.ru/eng/?p_id=263365&p_lang=2

Full metadata record

Field DC	Value	Language
dc.contributor.author	Garifova Liliya Fuatovna	ru_RU
dc.contributor.author	Grigoreva Ekaterina Anatolevna	ru_RU
dc.contributor.author	Polovkina Elvira Anasovna	ru_RU
dc.date.accessioned	2021-01-01T00:00:00Z	ru_RU
dc.date.available	2021-01-01T00:00:00Z	ru_RU
dc.date.issued	2021	ru_RU
dc.identifier.citation	Ekaterina Anatolevna Grigoreva & Liliya Fuatovna Garifova & Elvira Anasovna Polovkina, 2021. «Consumer Behavior in the Information Economy: Generation Z,« International Journal of Financial Research, Sciedu Press, vol. 12(2), pages 164-171, April.	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/eng/?p_id=263365&p_lang=2	ru_RU
dc.description.abstract	International Journal of Financial Research	ru_RU
dc.description.abstract	The article examines the features of consumer behavior of Generation Z, the largest consumer group in the world today. The authors highlight the ability and willingness to purchase goods and services online as the main trends in changing consumer behavior, while the main means of getting information, choosing a product (service), and paying for a purchase today are smartphones and tablets actively used by representatives of Generation Z. Generation Z has been determined to be digital consumers boldly shopping online. They stay online most of their time (working online, studying online, social media from 3 to 6 hours a day, watching movies and entertainment content online, etc.) and before purchasing anything, Generation Z expects to access to and evaluate information, reads reviews, and conducts its research. Generation Z looks forward to co-creation with brands, participation in teams, and collaboration with managers; it expects innovation from their employers, leaders, and brands.	ru_RU
dc.language.iso	ru	ru_RU
dc.subject		ru_RU
dc.title	Consumer Behavior in the Information Economy: Generation Z	ru_RU
dc.type	Articles in international journals and collections	ru_RU