KFU. Card publication. Implementing Business Model Canvas as an Educational Tool in the Business English Classroom

KAZAN
FEDERAL UNIVERSITY

- RUS
- 中文
- ES

IMPLEMENTING BUSINESS MODEL CANVAS AS AN EDUCATIONAL TOOL IN THE BUSINESS ENGLISH CLASSROOM

Form of presentation

Articles in international journals and collections

Year of publication

2022

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Authors, employees of KFU

Sharifullina Dilyara Rashitovna, author

Bibliographic description in the original language

Sharifullina D.R. Implementing Business Model Canvas as an Educational Tool in the Business English Classroom // INTED2022 Proceedings-13th International Technology, Education and Development Conference. – Valencia, Spain. - 2022. – Pp. 10070-10074. doi: 10.21125/inted.2022.2652

Annotation

INTED2022 Proceedings - 13th International Technology, Education and Development Conference

Keywords

Business model canvas, business english, teaching english, teaching methodology, educational tool

The name of the journal

INTED2022 Proceedings - 13th International Technology, Education and Development Conference

URL

https://library.iated.org/view/SHARIFULLINA2022IMP

Please use this ID to quote from or refer to the card

https://repository.kpfu.ru/eng/?p_id=267478&p_lang=2

Full metadata record

Field DC	Value	Language
dc.contributor.author	Sharifullina Dilyara Rashitovna	ru_RU
dc.date.accessioned	2022-01-01T00:00:00Z	ru_RU
dc.date.available	2022-01-01T00:00:00Z	ru_RU
dc.date.issued	2022	ru_RU
dc.identifier.citation	Sharifullina D.R. Implementing Business Model Canvas as an Educational Tool in the Business English Classroom // INTED2022 Proceedings-13th International Technology, Education and Development Conference. – Valencia, Spain. - 2022. – Pp. 10070-10074. doi: 10.21125/inted.2022.2652	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/eng/?p_id=267478&p_lang=2	ru_RU
dc.description.abstract	INTED2022 Proceedings - 13th International Technology, Education and Development Conference	ru_RU
dc.description.abstract	At the present time of constant changes teachers have to adapt new methodologies to implement innovative activities in the classroom, introduce interdisciplinary approach, and encourage students' critical and creative thinking. In the new era of University 4.0 students create an idea, develop a project and build their own individual culture and value platform (Yefimov and Lapteva 2017). With that in mind, a foreign language classroom becomes not just a space for developing and improving language skills, but a full-fledged venue for exploring tools and models that would help students successfully fulfill their potential in their future career. The current study considers the introduction of Business Model Canvas (BMC) into the Business English course syllabus. BMC is a visual tool that helps to describe, visualize the strategy of promoting a product or service to the market. In this study I attempt to evaluate the benefits and challenges of teaching BMC in the English language classroom and reveal its potential as a learning tool that introduces new marketing-related vocabulary, encourages students to communicate their ideas effectively, develops their collaborative skills, and prepares them to face the future challenges of professional fulfillment.	ru_RU
dc.language.iso	ru	ru_RU
dc.subject	Business model canvas	ru_RU
dc.subject	business english	ru_RU
dc.subject	teaching english	ru_RU
dc.subject	teaching methodology	ru_RU
dc.subject	educational tool	ru_RU
dc.title	Implementing Business Model Canvas as an Educational Tool in the Business English Classroom	ru_RU
dc.type	Articles in international journals and collections	ru_RU