KFU. Card publication. Linguocultural Localization: Tendencies of American Film Titles in Translat ion into Russian

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FEDERAL UNIVERSITY

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LINGUOCULTURAL LOCALIZATION: TENDENCIES OF AMERICAN FILM TITLES IN TRANSLAT ION INTO RUSSIAN

Form of presentation

Articles in international journals and collections

Year of publication

2022

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Authors, employees of KFU

Zaripova Zarema Mukhtarovna, author

Bibliographic description in the original language

Ermolenko A.Y, Zaripova Z.M, Mironova O.A., Linguocultural Localization: Tendencies of American Film Titles in Translat ion into Russian//Res Militaris. - 2022. - Vol.12, Is.3. - P.420-425.

Annotation

In the last twenty years, there has been a large increase in the export of films to other countries. Since the early 1990s, Hollywood companies have been actively funding the distribution of American films abroad, including for Russian distribution. This article is devoted to the analysis of the latest bias in the localization of American film names for Russian distribution. In the process of localizing a foreign film product, there is a transition from one linguistic and cultural code to another. Film titles are a characteristic representative material for the study of modern translation practices in connection with their functional-pragmatic and structural-semantic features. The aim of the research is to analyze the change in the sign of the film name, changing for dramatization, and the discourse of the title. The novelty of this work lies in the consideration of the movie title from the position of the interface theory, which recognizes the addressee of the message by consciousness as the right to a moderate personal interpretation and changes his view of the world. The results of the article reflect the main features that reflect the modern translation of movie titles. The study was based on the titles of 150 American feature films of various genres that were released in Russia from 2018 to 2021 (1st quarter), and their translated equivalents. The method of typological synchronous comparison is used, which helps to compare the signs of headings to identify consonance and dissonance, taking into account the culture of the original.

Keywords

discourse, film, titleinterface, theory, localization, tendency

The name of the journal

Res Militaris

URL

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85142207238&partnerID=40&md5=d9cbc3086b1c6f060ee9027e656d0010

Please use this ID to quote from or refer to the card

https://repository.kpfu.ru/eng/?p_id=273290&p_lang=2

Full metadata record

Field DC	Value	Language
dc.contributor.author	Zaripova Zarema Mukhtarovna	ru_RU
dc.date.accessioned	2022-01-01T00:00:00Z	ru_RU
dc.date.available	2022-01-01T00:00:00Z	ru_RU
dc.date.issued	2022	ru_RU
dc.identifier.citation	Ermolenko A.Y, Zaripova Z.M, Mironova O.A., Linguocultural Localization: Tendencies of American Film Titles in Translat ion into Russian//Res Militaris. - 2022. - Vol.12, Is.3. - P.420-425.	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/eng/?p_id=273290&p_lang=2	ru_RU
dc.description.abstract	Res Militaris	ru_RU
dc.description.abstract	In the last twenty years, there has been a large increase in the export of films to other countries. Since the early 1990s, Hollywood companies have been actively funding the distribution of American films abroad, including for Russian distribution. This article is devoted to the analysis of the latest bias in the localization of American film names for Russian distribution. In the process of localizing a foreign film product, there is a transition from one linguistic and cultural code to another. Film titles are a characteristic representative material for the study of modern translation practices in connection with their functional-pragmatic and structural-semantic features. The aim of the research is to analyze the change in the sign of the film name, changing for dramatization, and the discourse of the title. The novelty of this work lies in the consideration of the movie title from the position of the interface theory, which recognizes the addressee of the message by consciousness as the right to a moderate personal interpretation and changes his view of the world. The results of the article reflect the main features that reflect the modern translation of movie titles. The study was based on the titles of 150 American feature films of various genres that were released in Russia from 2018 to 2021 (1st quarter), and their translated equivalents. The method of typological synchronous comparison is used, which helps to compare the signs of headings to identify consonance and dissonance, taking into account the culture of the original.	ru_RU
dc.language.iso	ru	ru_RU
dc.subject	discourse	ru_RU
dc.subject	film	ru_RU
dc.subject	titleinterface	ru_RU
dc.subject	theory	ru_RU
dc.subject	localization	ru_RU
dc.subject	tendency	ru_RU
dc.title	Linguocultural Localization: Tendencies of American Film Titles in Translat ion into Russian	ru_RU
dc.type	Articles in international journals and collections	ru_RU