KFU. Card publication. Evolution of Concepts Related to the Term Brand Reputation and Their Relationship

KAZAN
FEDERAL UNIVERSITY

- RUS
- 中文
- ES

EVOLUTION OF CONCEPTS RELATED TO THE TERM BRAND REPUTATION AND THEIR RELATIONSHIP

Form of presentation

Articles in international journals and collections

Year of publication

2021

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Authors, employees of KFU

Kurbangalieva Dinara Lenarovna, author

Bibliographic description in the original language

Lenarovna Kurbangalieva Dinara, Evolution of Concepts Related to the Term Brand Reputation and Their Relationship//PROPOSITOS Y REPRESENTACIONES. - 2021. - Vol.9, Is.. - Art. �e1009.

Keywords

reputation, brand, image, goodwill, corporate reputation, competitiveness

The name of the journal

PROPOSITOS Y REPRESENTACIONES

Please use this ID to quote from or refer to the card

https://repository.kpfu.ru/eng/?p_id=285243&p_lang=2

Full metadata record

Field DC	Value	Language
dc.contributor.author	Kurbangalieva Dinara Lenarovna	ru_RU
dc.date.accessioned	2021-01-01T00:00:00Z	ru_RU
dc.date.available	2021-01-01T00:00:00Z	ru_RU
dc.date.issued	2021	ru_RU
dc.identifier.citation	Lenarovna Kurbangalieva Dinara, Evolution of Concepts Related to the Term Brand Reputation and Their Relationship//PROPOSITOS Y REPRESENTACIONES. - 2021. - Vol.9, Is.. - Art. �e1009.	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/eng/?p_id=285243&p_lang=2	ru_RU
dc.description.abstract	PROPOSITOS Y REPRESENTACIONES	ru_RU
dc.language.iso	ru	ru_RU
dc.subject	reputation	ru_RU
dc.subject	brand	ru_RU
dc.subject	image	ru_RU
dc.subject	goodwill	ru_RU
dc.subject	corporate reputation	ru_RU
dc.subject	competitiveness	ru_RU
dc.title	Evolution of Concepts Related to the Term Brand Reputation and Their Relationship	ru_RU
dc.type	Articles in international journals and collections	ru_RU