KFU. Card publication. Studying and Classifying the Means of Expression of the Approximation Category as a Separate Linguistic Phenomenon in English Advertising Texts

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STUDYING AND CLASSIFYING THE MEANS OF EXPRESSION OF THE APPROXIMATION CATEGORY AS A SEPARATE LINGUISTIC PHENOMENON IN ENGLISH ADVERTISING TEXTS

Form of presentation

Articles in international journals and collections

Year of publication

2023

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Authors, employees of KFU

Tyabina Diana Vladimirovna, author

Fakhrutdinova Anastasiya Viktorovna, author

Other authors

Getmanskaya Marina Yurevna, author

Khayrullina Elmira Robertovna, author

Khidesheli Elena Pavlovna, author

Bibliographic description in the original language

Tyabina D.V, Khidesheli E.P, Getmanskaya M.Y, Khairullina E.R., Fakhrutdinova A.V. Studying and Classifying the Means of Expression of the Approximation Category as a Separate Linguistic Phenomenon in English Advertising Texts//Journal of Research in Applied Linguistics. - 2023. - Vol.14, Is.3. - P.162-166.

Annotation

The paper addresses the present challenges in researching approximation as a distinct linguistic phenomenon and reveals that the criteria and procedures for evaluating approximatives have not received enough attention in the scientific literature. The article's goal is to examine and categorize the ways that English advertising materials represent the approximation category. The predominant approach in this study is the structural technique, which consists of distributive and transformational analyses for determining structural linkages as well as for transforming and redistributing language units. The linguistic devices that convey the essential ideas behind constructing an approximation of meaning in an English advertisement are the subject of much study. The study's analysis of the semantic-nominative groups of approximation allowed for the conclusion that the group of quantitative approximation is the most prevalent in the English-language advertising text in terms of both constituent count and representativeness, with qualitative approximation coming in second. Within the overall corpus of study, procedural and substantive approximation comprise a substantially smaller segment. The results indicate that the article's resources might be helpful for creating a unique course on the stylistics of English advertising texts and creating a useful manual for planning English advertising campaigns that will maximize their efficacy and optimization.

Keywords

English Language, English Advertising Texts, Linguistic Phenomenon

The name of the journal

JOURNAL OF RESEARCH IN APPLIED LINGUISTICS

URL

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85206811635&doi=10.22055%2frals.2023.19481&partnerID=40&md5=48668bfdd43b2c5967ba24266682d3ab

Please use this ID to quote from or refer to the card

https://repository.kpfu.ru/eng/?p_id=306147&p_lang=2

Full metadata record

Field DC	Value	Language
dc.contributor.author	Tyabina Diana Vladimirovna	ru_RU
dc.contributor.author	Fakhrutdinova Anastasiya Viktorovna	ru_RU
dc.contributor.author	Getmanskaya Marina Yurevna	ru_RU
dc.contributor.author	Khayrullina Elmira Robertovna	ru_RU
dc.contributor.author	Khidesheli Elena Pavlovna	ru_RU
dc.date.accessioned	2023-01-01T00:00:00Z	ru_RU
dc.date.available	2023-01-01T00:00:00Z	ru_RU
dc.date.issued	2023	ru_RU
dc.identifier.citation	Tyabina D.V, Khidesheli E.P, Getmanskaya M.Y, Khairullina E.R., Fakhrutdinova A.V. Studying and Classifying the Means of Expression of the Approximation Category as a Separate Linguistic Phenomenon in English Advertising Texts//Journal of Research in Applied Linguistics. - 2023. - Vol.14, Is.3. - P.162-166.	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/eng/?p_id=306147&p_lang=2	ru_RU
dc.description.abstract	JOURNAL OF RESEARCH IN APPLIED LINGUISTICS	ru_RU
dc.description.abstract	The paper addresses the present challenges in researching approximation as a distinct linguistic phenomenon and reveals that the criteria and procedures for evaluating approximatives have not received enough attention in the scientific literature. The article's goal is to examine and categorize the ways that English advertising materials represent the approximation category. The predominant approach in this study is the structural technique, which consists of distributive and transformational analyses for determining structural linkages as well as for transforming and redistributing language units. The linguistic devices that convey the essential ideas behind constructing an approximation of meaning in an English advertisement are the subject of much study. The study's analysis of the semantic-nominative groups of approximation allowed for the conclusion that the group of quantitative approximation is the most prevalent in the English-language advertising text in terms of both constituent count and representativeness, with qualitative approximation coming in second. Within the overall corpus of study, procedural and substantive approximation comprise a substantially smaller segment. The results indicate that the article's resources might be helpful for creating a unique course on the stylistics of English advertising texts and creating a useful manual for planning English advertising campaigns that will maximize their efficacy and optimization.	ru_RU
dc.language.iso	ru	ru_RU
dc.subject	English Language	ru_RU
dc.subject	English Advertising Texts	ru_RU
dc.subject	Linguistic Phenomenon	ru_RU
dc.title	Studying and Classifying the Means of Expression of the Approximation Category as a Separate Linguistic Phenomenon in English Advertising Texts	ru_RU
dc.type	Articles in international journals and collections	ru_RU