KFU. Card publication. The Digital Transition of Local Newspapers: New Communication Strategies for Audience Retention

KAZAN
FEDERAL UNIVERSITY

- RUS
- 中文
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THE DIGITAL TRANSITION OF LOCAL NEWSPAPERS: NEW COMMUNICATION STRATEGIES FOR AUDIENCE RETENTION

Form of presentation

Articles in international journals and collections

Year of publication

2024

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Authors, employees of KFU

Argylov Nikita Antonovich, author

Other authors

Gradyushko Aleksandr , author

Bibliographic description in the original language

A. A. Hradziushka, N. A. Argylov and P. A. Babuk, «The Digital Transition of Local Newspapers: New Communication Strategies for Audience Retention,« 2024 Communication Strategies in Digital Society Seminar (ComSDS), Saint Petersburg, Russian Federation, 2024, pp. 60-64, doi: 10.1109/ComSDS61892.2024.10502038.

Annotation

2024 Communication Strategies in Digital Society Seminar (ComSDS)

Keywords

digital media, local newspapers, communication strategies, digital society, content, media technologies, audience

The name of the journal

2024 Communication Strategies in Digital Society Seminar (ComSDS)

URL

https://ieeexplore.ieee.org/abstract/document/10502038/keywords#keywords

Please use this ID to quote from or refer to the card

https://repository.kpfu.ru/eng/?p_id=313282&p_lang=2

Resource files

File name	Size (MB)	Format
F_Argylov__2024__The_Digital_Transition_of_Local_Newspapers_New_Communication_Strategies_for_Audience_Retention.pdf	0,21	pdf	show / download

Full metadata record

Field DC	Value	Language
dc.contributor.author	Argylov Nikita Antonovich	ru_RU
dc.contributor.author	Gradyushko Aleksandr	ru_RU
dc.date.accessioned	2024-01-01T00:00:00Z	ru_RU
dc.date.available	2024-01-01T00:00:00Z	ru_RU
dc.date.issued	2024	ru_RU
dc.identifier.citation	A. A. Hradziushka, N. A. Argylov and P. A. Babuk, «The Digital Transition of Local Newspapers: New Communication Strategies for Audience Retention,« 2024 Communication Strategies in Digital Society Seminar (ComSDS), Saint Petersburg, Russian Federation, 2024, pp. 60-64, doi: 10.1109/ComSDS61892.2024.10502038.	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/eng/?p_id=313282&p_lang=2	ru_RU
dc.description.abstract	2024 Communication Strategies in Digital Society Seminar (ComSDS)	ru_RU
dc.description.abstract	Most studies on the changes that media are undergoing in the digital age have focused on large markets. However, local journalism has received relatively little attention in these studies, despite the fact that the sector is undergoing fundamental changes. This article explores new tools for keeping audience attention in digital journalism. Based on 50 expert interviews with media executives in Russia and Belarus, the main directions of transformation of local media communication strategies in the digital society are identified. It is concluded that increased competition for audience attention in some cases leads to the tabloidization of formats and styles of news presentation. Among the features of local journalism focused on digital society and technology, the growing role of the audience, the dominance of visual content, and the diversification of distribution channels are highlighted. The study identifies and characterizes the main tools to increase audience engagement, and proposes criteria for effective distribution of media texts. It is concluded that the need to build and maintain relationships with the audience is the most important factor in the development of digital journalism.	ru_RU
dc.language.iso	ru	ru_RU
dc.subject	digital media	ru_RU
dc.subject	local newspapers	ru_RU
dc.subject	communication strategies	ru_RU
dc.subject	digital society	ru_RU
dc.subject	content	ru_RU
dc.subject	media technologies	ru_RU
dc.subject	audience	ru_RU
dc.title	The Digital Transition of Local Newspapers: New Communication Strategies for Audience Retention	ru_RU
dc.type	Articles in international journals and collections	ru_RU