KFU. Card publication. Capitalizing on Personal Brand: Strategies and Challenges in the Digital Age

KAZAN
FEDERAL UNIVERSITY

- RUS
- 中文
- ES

CAPITALIZING ON PERSONAL BRAND: STRATEGIES AND CHALLENGES IN THE DIGITAL AGE

Form of presentation

Articles in international journals and collections

Year of publication

2025

Язык

английский

Authors, employees of KFU

Nikiforova Elvira Gumarovna, author

Pavlova Khristina Aleksandrovna, author

Safina Aida Anasovna, author

Bibliographic description in the original language

Safina A.A, Nikiforova E.G, Pavlova K.A, Capitalizing on Personal Brand: Strategies and Challenges in the Digital Age//Lecture Notes in Civil Engineering. - 2025. - Vol.648 LNCE, Is.. - P.611-619.

Keywords

Branding, Capitalization, Social Media, Digital Reputation, Influencer Mar-keting, Monetization, Personal Brand, Promotion Strategies.

The name of the journal

Lecture Notes in Civil Engineering

URL

https://www.scopus.com/inward/record.uri?eid=2-s2.0-105011071144&doi=10.1007%2f978-3-031-92520-7_84&partnerID=40&md5=b0d35a7c58eb2c52883001f9a6d0c29f

Please use this ID to quote from or refer to the card

https://repository.kpfu.ru/eng/?p_id=316254&p_lang=2

Full metadata record

Field DC	Value	Language
dc.contributor.author	Nikiforova Elvira Gumarovna	ru_RU
dc.contributor.author	Pavlova Khristina Aleksandrovna	ru_RU
dc.contributor.author	Safina Aida Anasovna	ru_RU
dc.date.accessioned	2025-01-01T00:00:00Z	ru_RU
dc.date.available	2025-01-01T00:00:00Z	ru_RU
dc.date.issued	2025	ru_RU
dc.identifier.citation	Safina A.A, Nikiforova E.G, Pavlova K.A, Capitalizing on Personal Brand: Strategies and Challenges in the Digital Age//Lecture Notes in Civil Engineering. - 2025. - Vol.648 LNCE, Is.. - P.611-619.	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/eng/?p_id=316254&p_lang=2	ru_RU
dc.description.abstract	Lecture Notes in Civil Engineering	ru_RU
dc.language.iso	ru	ru_RU
dc.subject	Branding	ru_RU
dc.subject	Capitalization	ru_RU
dc.subject	Social Media	ru_RU
dc.subject	Digital Reputation	ru_RU
dc.subject	Influencer Mar-keting	ru_RU
dc.subject	Monetization	ru_RU
dc.subject	Personal Brand	ru_RU
dc.subject	Promotion Strategies.	ru_RU
dc.title	Capitalizing on Personal Brand: Strategies and Challenges in the Digital Age	ru_RU
dc.type	Articles in international journals and collections	ru_RU