Kazan (Volga region) Federal University, KFU
KAZAN
FEDERAL UNIVERSITY
 
DIGITAL PERSONALIZATION OF BANK SERVICES AS A TOOL FOR MANAGING CONSUMER BEHAVIOR
Form of presentationArticles in international journals and collections
Year of publication2025
Языканглийский
  • Bulatova Elvira Ildarovna, author
  • Sakhbieva Amina Ildarovna, author
  • Aripova Makhliyo Salakhiddinovna, author
  • Kuliev Naim Xalimovich, author
  • Bibliographic description in the original language Sakhbieva A.I., Bulatova E.I., Aripova M.S., Digital Personalization of Bank Services as a Tool for Managing Consumer Behavior//Lecture Notes in Networks and Systems. - 2025. - Vol.1552 LNNS, Is.. - P.523-531.
    Keywords bank services, consumer behavior, digital personalization, digital platforms, hyper-personalization, security compliance, technological innovations
    The name of the journal Lecture Notes in Networks and Systems
    URL https://www.scopus.com/inward/record.uri?eid=2-s2.0-105015723343&doi=10.1007%2F978-3-031-99598-9_74&partnerID=40&md5=bef0a667bcd01a1b5b14418d3854a9e4
    Please use this ID to quote from or refer to the card https://repository.kpfu.ru/eng/?p_id=317440&p_lang=2

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