Kazan (Volga region) Federal University, KFU
KAZAN
FEDERAL UNIVERSITY
 
«CRITICISM OF TELEVISION THROUGH THE PRISM OF IT'S MORPHOLOGY: TECHNOLOGIES AND THE TOOLKIT«.
Form of presentationArticles in international journals and collections
Year of publication2025
Языканглийский
  • Bakanov Roman Petrovich, author
  • Bibliographic description in the original language Bakanov R.P., Myasnikova M.A., Criticism of Television through the Prism of It's Morphology: Technologies and the Toolkit // Vestnik Novosibirskogo Gosudarstvennogo Universiteta, Seriya: Istoriya, Filologiya. - 2025. - Vol.24, Is. 6. - P. 20-31.
    Annotation The article highlights the importance of fostering a constructive dialogue between media audiences and creators. To achieve this, it advocates for educational and outreach initiatives aimed at enhancing understanding of how media, particularly television, operates. Furthermore, it emphasizes the need to improve the technologies used for critical media analysis. The authors propose a range of methodologies to analyze the practices of contemporary Russian television broadcasting, suggesting that traditional qualitative observations should be complemented by systematic, quanti- tative analyses of television activities. In their research, they examined 1,387 articles to evaluate television content. The key findings of the study are as follows. Firstly, the qualitative and quantitative approaches proposed can significantly enhance the work of media critics and encourage genuine mutual understanding among participants in the communication process, particularly in today's context. Secondly, media criticism should extend beyond merely assessing media content and exchanging impressions about media texts and personalities. It should also involve situating these elements within the socio-political context of daily life, while recognizing their alignment with current trends in the media landscape.
    Keywords Media criticism, technologies, tools, audience, media text, television morphology.
    The name of the journal Vestnik Novosibirskogo Gosudarstvennogo Universiteta, Seriya: Istoriya, Filologiya
    URL https://www.scopus.com/inward/record.uri?eid=2-s2.0-105014260657&doi=10.25205%2F1818-7919-2025-24-6-20-31&partnerID=40&md5=ee97badeb74ed693d9622def248e06f2
    Please use this ID to quote from or refer to the card https://repository.kpfu.ru/eng/?p_id=317442&p_lang=2

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